QYOU: THE SOUNDTRACK ??

Music plays a huge role in the Creator Economy, stirring emotions, sparking interest, bonding audiences, and boosting engagement with social content.?

For our recent campaign with Paramount for “Bob Marley: One Love,” QYOU tapped viral superstar Nathan Apodaca (@420doggface208) to recreate his viral skateboarding moment, this time using Bob Marley's "Could You Be Loved." (This past weekend, "Bob Marley: One Love" surpassed $100M globally!)

Here are some effective (and entertaining!) examples of how we leveraged music and creators to drive results:

• ORIGINAL MUSIC! QYOU collab’d with DJ Sickick to create an original mix, inspired by Activision's “Call of Duty: Warzone 2."?
• CUSTOM REMIX! QYOU Studios' remix of?“Pure Imagination” for the Warner Bros. "Wonka" campaign was utilized by social media superstars like?Amaury Guichon?and?Hina Yoshihara. Korean acapella group Maytree even remixed it in their own unique way!?
• TREND ALERT! For Ubisoft’s “Skull & Bones,” QYOU identified the game’s theme as?the perfect asset to leverage the North Sea Shanty trend on TikTok into an immersive experience like Kris HC's.
• AUTHENTICITY!?And for Ubisoft's mobile game?“Invincible: Guarding the Globe,” QYOU strategically leveraged music-driven creators like?CANVA$?to reach the mobile gaming community in an authentic way!?

We are proud to announce that The AAF LA American Advertising Awards Committee has named us to their? 2024 ADDYS Shortlist for a collaboration with Paramount Pictures! We will find out if we win at their annual gala on March 7.

We would love?to hear from you! Let's make music together.

And make sure you're following ?? QYOU on TikTok, Instagram and LinkedIn!