QYOU on Beauty

Growth in the beauty category, especially among younger consumers, has been remarkable.

• Teen spending on cosmetics, skincare, and fragrance has seen a 23% year-over-year (Y/Y) increase.
• The percentage of teens who wear makeup every day significantly rose from 41% in Spring 2023 to 57% in Fall 2023.
• Additionally, 72% of female teens use fragrance daily.

Creators are reshaping the beauty industry, with approximately 40% of teens reporting that social media influencers significantly impact their beauty product purchases (Piper Sandler 2023).

Why are beauty influencers so powerful? They offer relatable and realistic perspectives infused with personal experience, creativity, and authenticity—qualities that resonate deeply and build trust with today’s consumers.

At QYOU, we leverage this trust by ensuring all content aligns with both the brand’s voice and the influencer’s style. Our recent campaign for OUAI’s St. Bart’s Hair and Body Mist did just that, transporting audiences to A-OUAI destinations, helping them imagine the scent through the screen and landing the mist in their digital cart!

Check out our OUAI case study ↓

We would love to hear from you. Find us at theqyou.com or contact us. And make sure you're following QYOU on LinkedIn, TikTok, and Instagram.