To Quote a Celebrity....

Welcome back to the first Newsletter of 2024!

I had an amazing Christmas time with my young family, and came back to a rollercoaster start to 2024 - which sounds like it's been very similar for a lot of my connections - so good luck to you, if that's the case for you too!!

This year, I want to try and keep these shorter, and more to the point.

I struggle with that because .... ADHD, ha!

And on that note - I intend to talk a little more about that this year too.

Today's newsletter is about creating quotes from your video content, and how you can use it to create an interesting and useful extra line of content for your socials.

There are two issues with quotes.

1) Nobody really likes quoting themselves

I don't have an issue with this... it's 100% (as with anything) about how you go about it. A nice graphic of this sort can really help you stand out from the crowd and get noticed... especially if you've got some nice brand colours.

2) It's hard work getting them

You've got to be willing to trawl through the transcripts for motivating things you've said... and it still feels a little 'cringey'.

So what's the answer?

You guessed it. ChatGPT.

You know how much I love it... so I'm going to share with you how to get chatGPT to find all the good quotes for you.

Download your transcript as a Word Doc, or a PDF, and insert it into ChatGPT (use the paperclip button to the left of the prompt area)

In the prompt, add the following:

"For the initial above transcript, I want you to analyse to find inspirational, educational, motivational, surprising, polarising or emotive quotes, and output them in a table of four columns, with an equal number of quotes in each, aim for 25 quotes as a minimum. Do not encase quotes in quote marks."

Voila.

Why 4 columns? Well, if you followed my previous newsletter, you'd know that you can now use the Canva Bulk Upload feature to create 4 different designs of quotes (maybe one per colour scheme) for these, and export them all at once. If you want to see that article, it's here.

Caution - Not ALL quotes are great. It's 100% still worth going back through and deleting any that don't make sense without wider context - but I do find GPT is pretty damn good at this sort of thing!

I'd also recommend considering your spelling, grammar and punctuation for the above quotes you've created, and whether you can shorten them or make them less verbose without changing what was said.

Easier when it's your words, rather than a guest!

New Service Announcement:

This month saw us add the amazing Rachel Lawson to our associate team, supporting us as a Communications Specialist.

Rachel is here to solve our client's 2 biggest problems:

1) I hate being on camera.

and

2) I want to make sure my outputs are good enough to get real value from repurposing.

Rachel has worked for years as a BBC Senior Editor, and it literally qualified to hold our client's hands through what can be a very anxious process. She's cool, calm, and collected, and is on hand for clients new and old, at no extra cost to them!

If you've been on the edge about recording video for social content, now you've got no excuses!!!

Partner Shoutout

Plume Content Limited is run by experienced content strategist and creator, Daniel Plume . With over 15 years spent delivering content, building strategies, growing teams, and scaling operations for clients like Dropbox, ServiceNow, Oracle, and many more, his teams are superbly placed to help you wrangle your content production into shape, build brand and drive conversion. We're about to run a LinkedIn Live together on the 23rd January 2024,?to discuss our partnership?- you can check that out here - and talk about why a distribution first mindset is so important today. Make sure you follow him on LinkedIn for his regular drops of strategy insight and drop him a message if you're looking at your content strategy this year and beyond.

If you would like to bag our Content Classroom newsletter into your email inbox every week, and never miss out on hints and tips on effective, and productive content for small to medium business owners who struggle with time, then you can sign up here.

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If you'd like to find out more about us, you can access our landing page at www.javelincontent.com !