**The Quiet Power of Email Lists: Are You Missing Out?** When was the last time you opened an email that truly resonated with you? Think about it—how

When was the last time you opened an email that truly resonated with you? Think about it—how did it make you feel? Did it nudge you to click, explore, or even make a purchase? Now, let me ask this: if email can be so effective at grabbing your attention, why isn’t your business using it to its full potential?

Why Email Lists? Why Now?

Here’s a question that often comes up in conversations with marketers: “Why should I focus on email when social media is booming?” Fair point. But consider this—how often do algorithms bury your posts? How often does a viral trend fizzle out before you can catch up? Email, on the other hand, puts you directly in someone’s inbox. It’s personal, direct, and doesn’t require battling for attention among memes and ads.

So, let’s ask another question: What would it mean for your business if you had a way to reach your audience consistently, without relying on ever-changing social media platforms?

What’s Holding You Back?

For many, the idea of building an email list feels daunting. Questions like these are common:

• What should I even say in my emails?
• How do I convince people to subscribe in the first place?
• Do I really have the time to manage yet another marketing tool?

Here’s the thing: it doesn’t have to be complicated. You don’t need a massive list to see results. Start small, focus on building genuine connections, and watch how even a modest email list can drive engagement and sales.

The "Aha" Moment

A friend recently shared her experience. “I avoided email marketing for years because I thought it was outdated,” she admitted. “But when I finally gave it a try, I couldn’t believe the difference. I wasn’t just getting clicks—I was having conversations.” It made me wonder: how many businesses are leaving opportunities on the table by overlooking email?

What would happen if you gave it a shot? What’s the worst that could happen? A few extra subscribers and another channel to showcase your expertise?

Start the Conversation

Now, let’s hear from you:

• Do you have an email list for your business? If not, what’s stopping you?
• If you do, what’s been your biggest win so far?
• And here’s the big one: if you could get one result from email marketing this year, what would it be?

The answers might surprise you—or even inspire you to take the next step. After all, every email you send is an opportunity to connect, engage, and grow. Let’s talk about how you can make that happen.

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#Gratitude #ThankYou #CommunityFirst

George Hokett/entrepreneur