"Quiet luxury": a phenomenon in interior design

The upcoming fourth and final season of HBO's popular show, Succession, has brought the concept of "quiet luxury" back into the limelight. Although it is often associated with the Roy family's understated yet exorbitantly priced fashion choices, we believe it's worth discussing in the context of interior design as well.

As a luxury supplier-focused interior design company, we're eager to explore who's excelling at "quiet luxury" and provide insights on how you can incorporate it into your next interior design project.

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What is “quiet luxury”?

For the uninitiated, this is the topic of the moment. Quiet luxury, by definition, is luxury that isn’t loud about its cost. It is minimalist, without any obvious branding, and is only noticeable to those who know about the brand. It is the physical manifestation of “if you know, you know”.

Here are some of our favourite examples.

Minimal Luxe Living Area by Hommés Studio

The following design exudes a minimalist, understated, and impeccably balanced aesthetic. To some, it may appear austere or lacking in ornamentation. Nonetheless, the coffee table and two sofas alone amount to a staggering 20,000 USD.

Menorcan home by ábaton

This stunning Menorcan villa boasts a charmingly simple and slightly rustic design that seamlessly merges traditional Spanish coastal elements with a contemporary minimalist aesthetic. As a prime example of "quiet luxury," the visible rattan chair - a Carl Hansen & S?n CH25 Lounge Chair - carries a price tag of over 3,000 EUR. While its design may be understated, the discerning eye will detect the unmistakable touch of Scandinavian chicness on it.

Carpets and rugs by Pinton 1867

Luxury homes are incomplete without rugs, and Pinton offers a range of high-end options that speak for themselves. Take the Teles rug, for instance, which stands out among the collection and comes with a hefty price tag of 15,444 EUR. If you like this rug, remember that interior designers can join Portaire for free and directly source Pinton's rug range.

The Cloud sofa by Restoration Hardware

This modular sofa has garnered immense popularity after being bought by the likes of business mogul and influencer Kylie Jenner, becoming a symbol of luxury. With a simple design and earthy, natural textiles, the price of the minimum components ranges from 9000-12000 USD, with higher prices for additional modules. Once spotted, you'll immediately recognize it.

Wallpaper by De Gournay

Have you ever wondered about the skilled artisans behind luxurious wallpapers? De Gournay assures you that each panel is crafted with the utmost level of craftsmanship, artistic expertise, and technical know-how. Their range offers three options - pret a porter, personalizable, and completely bespoke - all designed to make a statement. However, be prepared to spend a significant amount of money as each panel starts at 700 GBP, making them a true work of art.