Be Quiet! The Insight Professional's Guide to Silence
We’ve been thinking about silence this week at STRAT7 Incite .
Knowing how to shut up and listen is one of the first things any good qual researcher – any good researcher full-stop, really – has to learn. And it applies to working with clients and colleagues too. It makes space for the views of other, and for proper critical reflection on your own ideas.
And it sounds like such a simple thing to do.
But look at the list of famous proponents of silence …
This invites a question: Is being the quiet, reflective type maybe a bit easier to pull off if you’re a Supreme Court justice (even a supremely controversial one), or a plutocrat, or (depending on the way the wind blows) literally the richest man in the world??
So consider this a call for help: How do you make time to listen and to reflect? In field? With stakeholders? Who does it well?
Director @ Incite | Marketing Strategy, Market Research
1 天前Having the nerve to not jump in with the first damn thing that came into my head when moderating qual, or when talking to clients, was a *tough* lesson to learn. Maybe one I've not entirely learned yet.