The Quickest Way To Improve Your Rankings

In the realm of Google and search engines, metadata plays a crucial role in helping your website rank higher and stand out in the search results.

It’s a quick win for any website and should be one of main focus’ of any good SEO campaign.

Imagine a huge library full of books. Now imagine your website is one of those thousands of books, how are you going to stand out and grab peoples attention?

You’d book an intriguing front cover, catchy title, decent blurb and interesting chapter contents, right? Well your metadata is essentially all of those things for your website. without proper metadata, Google, won’t know what your website is about which makes it so much harder for users to find.

There are three key elements to metadata. All three elements should include key details about your web page that help communicate with search engines, providing them with essential information about your website’s content.

When you optimise your metadata according to Google’s best practices, you increase the likelihood of your website appearing in relevant search results and reaching your target user. It’s like giving your book a bold cover and exciting blurb. It will give your site a better chance of being discovered in the digital library that is Google.

Still need more convincing?

Take a look at what happened when we optimised the metadata on one of our client’s websites:

Their visibility rapidly starts to increase almost immediately after we made changes to the metadata, optimising it in line with their target keywords.

If you’re looking for more information on how to master the metadata process, check out our SEO course. We’ve compiled all of our SEO tips ad tricks in one easy step-by-step method to help you improve your rankings. Plus you can get the first module completely FREE.

Maybe you're reading this thinking I have absolutely no idea what metadata is but I'm ready to make more money from my website. If that sounds like you, book your FREE Live SEO Audit of your site where Mike will go through your problems and outcomes and see where we can help!

Check out our SEO account manager Tabby chatting all things metadata in our latest YouTube Video!