Quick Tips to Build Brand Trust as a *New* Business
Mark Schmukler, MBA, APICS Engineer
CEO and Co-founder of Sagefrog Marketing Group, an award-winning, full-service, B2B marketing firm in Philadelphia, Princeton, Boston & DC. Branding Made Simple? author and speaker. 25,000+ followers.
Building brand trust is a challenge for established B2B companies, and it’s even trickier for newcomers. Many markets are already saturated, competition is intense, and is now even more difficult to achieve. As a new B2B brand, it’s important to keep your reputation in mind from the get-go, considering it a significant factor in initial?brand launch plans. Trust doesn’t come overnight for any brand; it takes consistency and quality in your messaging, offering, delivery, and follow-up.
Discover how to build brand trust as a *new* brand.
1. Trust Is Rooted in Transparency
To get prospects and customers to trust you (and eventually buy from you), you must remain transparent in sharing company values and offers and then deliver what’s expected in every single interaction and transaction.
Mission & Vision
In marketing, a mission statement connotes your brand’s purpose, and the vision statement establishes the direction your brand wants to go in. Together, these items are your foundation. Determine why you exist and where you’re going, spread the word through all internal operations, and live determinedly by your mission and vision.
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Products & Services
How do you feel when you get something in the mail that isn’t how it’s described online? Well, people feel the same in business interactions, too. The products and services you offer have the potential to bring other companies great success, so be accurate when describing capabilities. The right people will find you, see alignment between your promise and your offering, and increase customer loyalty.
2. Customers Remember Great Experiences
If you’re launching a new B2B brand, you’re probably laser-focused on selling your product or service; however, your audience cares about more than just the final product. Humans want a well-rounded experience. To deliver a customer experience worth remembering, repeating, and sharing, new brands must focus on establishing human connections, so be accessible, friendly, personable, helpful, and appreciative. Investing time and resources into making one client extra satisfied will result in repeat purchases and a foundation for referrals.