A quick tip to boost your income

Hey

Here's one mistake I see freelancers make time and again.

They don't often see the problem, but they're leaving money on the table.

Want to know what it is?

They sell their skills, not their service.

Let me explain...

Perhaps you're a copywriter or graphic designer. It might make sense to offer the following:

Blog post - ￡200

Or

Logo design - ￡500

But this is an?incomplete?way to sell yourself, and you could be charging?much, much more.

A better way to sell

When you go to a restaurant, you are not expected to construct the meal yourself. You get spaghetti and meatballs without having to order the two separately to put them together.

But when you sell your skills this way, you are expecting the client to construct your service. You're selling meatballs!

Btw: you can receive my emails a week earlier than when I post them on LinkedIn by signing up to my newsletter.

A far more effective way to sell is to pull together various skills into a package. Imagine this instead:

"Social Blogging Supercharger"

• 3 x thought leadership pieces (i.e. blog posts)
• 3 x social posts
• 2 x carousel posts
• 1 x monthly performance review

￡2,497/month

Why is this better?

It gives the client a?vision?to buy into.

It's the same reason a personal trainer would sell a "Body Transformation Bootcamp" rather than a batch of 10 workout sessions. It's just more inspiring. And inspiration?sells.

What's more, it commands much more money than when you try to sell each component part in isolation. Why? Because it drives more value.

Think of yourself as a builder rather than a supplier.

Suppliers provide the bricks, the cement, the glass; but the?builder?builds the house.

Okay, I'm done with the metaphors. But I hope you get the point, which is: you can sell much more easily, for much higher rates, if you make things super simple for your clients to understand and buy.

Be a business builder,?not?the supplier of the parts. And watch everything get better.

Until next time,

Matt Saunders

P.s. Here's how I can help you level-up your solo business:

1) Follow my daily freelancing tips?on LinkedIn

2) Complete my?Freelance Business Strength Test?to find out your areas for improvement

3) Enrol on my?online course?for freelancers who want to package their services and earn more money

4)?Join the waitlist?for my coaching programme,?Master of One