A Quick Recap: November 2024 Edition
Quick commerce dominates chocolate sales with higher pricing and rapid delivery: mFilterIt report
“One of the most exciting aspects of the e-commerce channel is its ability to disrupt the status quo, allowing new brands to challenge established players.
Ajay Macaden, Chief Evangelist
Covered By: Financial Express
Festive Sale Frauds: Unmasking Threats On WhatsApp & Beyond
Dhiraj Gupta CTO & Co-Founder
Covered By: BW Marketing
9 key trends driving festive season sales in Indian e-commerce
The festive season in India?is the official golden period for digital commerce brands. During this time, sales skyrockets as consumers eagerly seek the best deals across various platforms
Amit Relan?CEO & Co-Founder
Covered By:?Financial Express
Fake wedding cards emptying bank accounts
Therefore, you will see a personalization factor with the scammer making targeted attacks with victim’s names, family members, addresses and much more.
Dhiraj Gupta CTO & Co-Founder
Covered By: The Economic Times
How coaching institutes can win trust in a regulated advertising era
Covered By:?Financial Express
Surrogate Advertising Clampdown
Amit Relan CEO & Co-Founder
Covered By:?Financial Express
Optimizing e-commerce strategy during peak sales periods
Debsena Chakraborty,?VP Business Development
Covered By: Campaign Middle East
Case Study: Check out the latest client success stories
INSIGHTFUL READS
mScanIt | Ecomm Intelligence
Black Friday 2024: Be the top pick of the shoppers with Digital commerce Intelligence
The month of November marks the beginning of a massive sale season as Black Friday and Cyber Monday are now not limited to the USA, it has become a global phenomenon.
Valid8 | Ad Traffic Validation
Ad Fraud Prevention across Programmatic advertising landscape in the USA
Programmatic has become the powerhouse behind ad placements in the U.S. However, alongside its growth, ad fraud has also skyrocketed, posing a significant challenge for brands trying to make the most of their digital ad spending.
PACE | Brand Safety
Contextual Ads: Find the perfect Ad placements with AI-ML powered contextual relevancy checks
The challenge isn’t just about reaching an audience—it’s about reaching the right audience in the right context. It’s about ensuring ads are placed in settings that resonate with users and amplify engagement.
mScanIt | Ecomm Intelligence
Pricing Intelligence with Real-Time Price Tracking
An effective pricing strategy is crucial for driving sales and staying relevant. With the rapidly advanced technology, companies now leverage pricing intelligence through ecommerce analytics tools and dynamic pricing mechanisms powered by artificial intelligence (AI).
Valid8 | Ad Traffic Validation
Click Tracker: How Accurate Click Tracking Can Save Your Ad Campaign
Digital advertising demands proactive measures to ensure every click is measured and validated.?
mScanIt | Ecomm Intelligence
Rise of Quick Commerce in UAE: Are You Monitoring Where You Stand vs the Competition?
The Quick Commerce revolution is reshaping the e-commerce business landscape in the UAE at an unprecedented speed.? Convenience and customer-centric services are at the forefront pushing businesses to embrace a rapid online shopping model.
Valid8 | Ad Traffic Validation
Think Walled Gardens Are Safe? The Reality of Bot Traffic
Walled gardens is a term coined in digital marketing for closed advertising environment where all the operations are controlled by the ecosystem provider.
mScanIt | Ecomm Intelligence
Is lack of Accurate Stock Availability Metrics Impacting your Ecommerce Revenue?
Product availability is the key issue for brands looking to expand their presence across the fast-paced E-Commerce landscape.
Valid8 | Ad Traffic Validation
Mobile Ad Fraud: Challenges for Advertisers in the USA
As mobile app ads have become more pervasive, advertisers are facing growing concerns around app installation fraud and the complexity of detecting fraudulent activity, especially in markets like the USA, where the stakes are high.
Valid8 | Ad Traffic Validation
AI in Programmatic Advertising Fraud detection to deliver performance and sustainability
It surged from $9.75 billion in 2023 to $12.46 billion in 2024, an annual growth rate of 27.8% and is expected to continue expanding, reaching $28.12 billion by 2028 at a compound annual growth rate (CAGR) of 22.6%.
Infographics: Check out the latest infographics
Events
Indian Affiliate Summit 2024!
Data Unplugged- MMA 2024