Quick Reads from Team Heller: June 2022
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Nonprofit Technology Strategy and Implementation | Certified B Corporation? | An RKD Group Company
Here are a few things we're talking about this month....
Why Customer Data Platforms Might Be the Next Big Thing in Segmentation for Nonprofits
For years, nonprofits have relied on using data for direct mail and email marketing segmentation. Let’s look at why customer data platforms now have the potential to help nonprofits apply even more robust segmentation to marketing and fundraising efforts.
Managing the Impact of Apple Mail Privacy on Your Nonprofit's Marketing Efforts
Because of the privacy changes, open rates simply aren’t useful anymore. This means that if you haven’t already done so, it’s time to change your thinking about the metrics you use to determine how well your email marketing efforts are performing.
We put this in perspective with a real-world example.
Adapting Nonprofit Fundraising: The Big Opportunities of Hybrid Engagement
As fundraisers, you’ve been asked to constantly adapt over the last two years. And the changes aren’t over yet. Here are some of the trends impacting fundraising today and how your nonprofit can not just adapt but thrive in this changing environment.
Change Management: 3 Steps to Make Change a Reality at Your Nonprofit
In this article on the Salesforce.org blog, Team Heller’s own Catherine Moore shares tips and insights for managing technology change at nonprofit organizations.
领英推荐
Podcast Episode: Data, Data, Data
In the latest episode of our Connected Cause podcast, you’ll learn about the key to reimagining the constituent experience: good, clean, reliable data.
You’ll hear advice from Andrew Caswell, who has led digital transformation efforts at the Canadian Cancer Society for more than two decades. You’ll also hear from Heller Consulting’s Digital Transformation Practice Lead, Catherine Moore on what she’s seeing lately in her strategy projects.
Curious about Salesforce? We have resources for you.
What to Know About Salesforce Solutions for Nonprofits
Salesforce can be used to manage everything from volunteers and programs to operations. In this guide, you’ll learn some basics about Salesforce solutions for nonprofits to help you decide if they’re right for your organization. The link below goes straight to the resource.
Transforming Advancement and Fundraising in Higher Education with Salesforce
This guide was written for leaders in higher education advancement to share some of the lessons and insights we’ve gleaned after years of implementing and guiding higher education advancement offices through Salesforce implementations.?The link below goes straight to the resource.?
Have questions about anything in this digest? Feel free to reach out to us and we'll be happy to help!