Quick Q with Foo: How do you approach creating a marketing strategy for a new product launch?
Learn from our Marketing Strategy NICHEpert, James "Foo" Torres. He's leading one of the top agencies in the country and is available for Consultations! To learn more, check out our Partners Page or comment below!
How do you approach creating a marketing strategy for a new product launch?
I approach this by first making sure that I have a clear target market, an ideal client avatar, and one clear offer. I validate the offer by contacting people and asking key questions to validate the offer. Once the offer is validated, I focus on finding the best marketing channel and scale up from there.
Business consulting that connects the dots between marketing, operations, & profits | Marketing Advisor & Fractional CMO | Air Force Vet ??? | 2x Int'l Bestselling author | Host of top 2% podcast | Boricua ????
1 年It’s not efficient to go to market without a validated offer. The validation is the most important part. Thanks for sharing this!