A quick product study to Build MVP
When you start a new project which you will release it to the market, Follow these steps to compose a simple overview about what you are doing and the workflow to release MVP, Check the steps here:
1- Write User Stories
The User stories will help you to understand what the user actually needs, It helps the whole team to know more about the targets of this product. Let's talk an Example How to write a User Story:
UBER App Example: Story: As a user I want to book a car online to save my time.
2- Define The Features
After you wrote the user stories consider that every story should have a feature in your product to satisfy the user needs. For the last Example, We need a feature to let the user book the nearest car from the app
Make sure that your features cover the user need according to your user stories
3- Define the Users Personas
The persona is like a representation of your ideal customer, generally based on this user research, and incorporates the needs, goals, and observed behavior patterns of your target audience. Check out the steps below: Persona Group (i.e. web manager) Fictional name Job titles and major responsibilities Demographics such as age, education, ethnicity, and family status The goals and tasks they are trying to complete using the App Their physical, social, and technological environment A quote that sums up what matters most to the persona as it relates to your site Casual pictures representing that user group
4- User Journey
Your user journey should be clear, remember that the target is your customer and he/she should do the main objective of your features or services. For the Uber Example, the user journey to book a car:
- Get the phone from the pocket
- Enter the destination
- Choose Car
- Confirm
- Pit your phone pack to pocket
5- Prepare a wireframe as a prototype
After you wrote the user stories consider that every story should have a feature in your product to satisfy the user needs. For the last Example, We need a feature to let the user book the nearest car from the app
6- Test your prototype
Test Your Prototype to make sure about:
1- Desirability Desirability should be how we can drive a user to take action through design. Does the user want this product more than similar products?
2- Usability
Usability is a quality attribute that assesses how easy user interfaces are to use. The word ‘usability’ also refers to methods for improving ease-of-use during the design process.
7- Iteration
Take the Feedback from the testing stages and iterate your work to modify any Steps like Personas, User Flow, Prototype ..... and do these changes.
8- Release MVP
Take your final Prototype after the iteration and implement MVP with UI to develop it for the first market release.
Quote:
" Don’t find customers for your products, find products for your customers. "
David Ogilvy
Wait for a new article about building a product, So I will do it with a full example.
Thanks For Reading
Mazen Hammam