Quick overview of my key learnings after reading

Erik Eiswirth Erik Eiswirth

Erik Eiswirth

Experienced Market Researcher | Account Manager | Customer Experience Advisor

发布日期: 2024年7月31日
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  1. Develop the "3-Minute Story" and "Big Idea": If you had only 3 minutes to speak with your audience what would they need to know? How would you tell your story in one sentence? - It must articulate your unique point of view and convey what is at stake.
  2. Write a storyboard: It establishes a structure for your communication and serves as your outline. Do not include any data visuals, only headlines or main ideas.
  3. Construct the story: Establish a beginning, middle, and end.
  4. Beginning: Introduce the plot - building the context for the audience. Introduce the setting, main characters, unresolved state of affairs and desired outcome. (Aim to communicate WHY the audience should pay attention and WHAT is in it for them).
  5. Middle: Convincing the audience of the need for action. How THEY can solve the problem you introduced. Convince them WHY they should accept the solution you are proposing and act in the way you want to them. Keep your audience top of mind (think about what will resonate with them and motivate them)
  6. End: Introduce the Call To Action. Make it totally clear what you want your audience to do with the new understanding or knowledge you presented to them.
  7. Conflict and tension are key to grabbing and maintaining your audience's attention.
  8. The main character in every story should be the same (your audience). Ensure the story is about THEM, not us.
  9. Consulting questions to ask before forming your story: What biases does our audience have that might make them supportive or resistant to our message? What factors could weaken our case and do we need to address them? What would a successful outcome look like? If you only had a limited amount of time or a single sentence to tell your audience what they need to know, what would you say?


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