Quick Marketing Tips to Impact Your Q4

Taking time for some marketing housekeeping now can have a big impact on your fall and holiday season.

EMAIL:

• Clean up and segment your email lists. Focus your lists in a way that makes sense to your business and its goals. For example, many businesses have a current client list, a potential client list, a "we want you back" list etc.. Your personalized message, which should be different based on your segmented list, will have a bigger CTR and open rate.
• Create fresh email templates and make sure to include a call to action buttons and social media links at the bottom so your recipients can interact with your email.

USE YOUR ANALYTICS

• Review last year’s analytics from your fall and winter website and marketing efforts. Use this data to guide and set up and tweak your Q3 and Q4 marketing campaigns.
• Create your Q3 and Q4 editorial calendars for blogs and social media using keyword research and data from companies like Buzzsumo which will give you a list of the most shared headlines, blogs, and more.

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Outreach (remember the holidays are right around the corner!)

• Prepare your holiday cards now and take advantage of “early bird” Consider doing a custom card rather than the generic. Here are some examples:
• Ironistic’s 2014 Holiday Card
• Ironistic’s 2015 Holiday Card
• Ironistic’s 2016 Holiday Card
• Harbour Group 2016 Holiday Card
• Harbour Group 2015 Holiday Card
• Prepare your holiday campaigns.What type of engagement did you have last year for your products or services? remind past clients of what they did and let prospective clients know of your successes.

Loyalty Programs

• Review your social campaigns. How will you reward your more engaged clients or customers? Consider perks and experiences you can offer that will let them know how much you appreciate their referrals, social shares, reviews, etc. Studies show people love exclusive "experiences" that show you value them. A restaurant I work with closes to the public early one night a year and has an exclusive "after party" as a loyalty reward. Think outside of the box.

Non-Profits - Take Advantage of Giving Tuesday

• Giving Tuesday is November 28, 2017. If you are a non-profit, you know the importance of this day so begin now to plan and prepare to take maximum advantage of this opportunity. For others, plan which nonprofits you are passionate about and how you will support them. This is a great opportunity to get your employees involved!

Janet Waring is a marketing strategist with over 25 years of experience. In 2015 she joined Ironistic in Alexandria, VA. She hosts monthly Google Partner Workshops throughout the area helping local businesses stay on top of the latest in SEO and digital marketing.