The Quick Mantra to Customer Loyalty

Indian Premier League (IPL) 2020 was a smashing success, despite the hit of coronavirus pandemic. According to BARC, IPL 2020 was watched by 450 million viewers. This was a steep rise over the previous edition, which had recorded 326 billion minutes of TV consumption.

One of the most substantial reasons behind this success is customer loyalty towards the brand. Over the past 13 years, IPL has delivered the much sought after sports entertainment, making IPL the most-attended cricket league globally. 

That is the kind of customer base and loyalty you need for your business. 

Customer Loyalty, just like any other thing, takes years to build but gets shattered in a day. It’s one of the most sensitive parts of brand building. You continuously need to monitor what your customers need and look for and try to bring them that service or product most creatively and innovatively. 

Here are some fast ways on how to build brand loyalty for your sports brand:

1. Collect customer feedback and reviews.
2. Be honest with your customers.
3. Use social media to reach out to more customers. 
4. Get attention with gifts and offers. 
5. Be consistent with your efforts. 

Sports is one such field where you can build a large customer base. You can gather a large audience, irrespective of gender or age group. People associate their emotions with sporting events, and unknowingly promotes your brand. They associate themselves with the team and feel like being a part of it. The team’s success is people’s success. 

When your sports brand gets associated with a sports team or a sports person, its success depends on its fan base or the player. The subtle way of getting your brand promoted through people can prove critical for your success. 

But why do you think customer loyalty is so important?

Customer loyalty is essential for several reasons. Some of them are listed below:

• When many people look up to your brand, you feel responsible for them. Any effect on your business will somehow affect your customers too. 
• As mentioned above, it proves to be a great marketing strategy as your brand advertised and promoted, usually free of cost. 
• It is Cost-effective. 
• It generates a repeated sale. It is found that loyal customers spend 67% more on product services than new customers.
• Customer Loyalty helps you beat your competitors. 

Years of customer loyalty can take your sports brand to the next level. You will witness your market growth, profits reaching heights, and revenue increasing exponentially over time. Having an awareness of what will satisfy your customers can work wonders for your business. Sports is one of the universal fields, and the public at large can relate to it easily. Even a non-sport enthusiast can develop her interest in sports if marketed well. And it is difficult for people to give up their love for sports, no matter what. Correct strategies and steps to build long term relationships with your customers is something you need to stress upon if you haven’t already.