Quick Hits: Clarity is Marketing | Nontraditional Retirement | Americans say "I Do"
Cory ?? Swain
Helping Independent Advisors Scale, Acquire & Exit | Proven Strategies from a $22B+ Network | Christ Follower | Husband & Father of 4 | #1 Surfer in Kansas
?
If you want to be different – you have to be clear.
The best companies are super clear with their marketing.
Can you guess the company by just the slogan?
·???????? Just do it
·???????? Have it your way
·???????? 877-Cash Now
·???????? Melts in your mouth, not in your hand
·???????? Your are in good hands
Clear…
What do you do so well that you can use it as a tag line?
?
Here are your Quick Hits:
·???????? “I know a lot of advisors like to say they don’t provide tax advice, but if you touch an IRA, that means you’re doing tax planning,” Slott said. “If you advise on a Roth conversion or an IRA rollover, you’re doing tax planning. If you refuse to face the complexity and advise your clients on these issues, somebody else will step up, and they will get all that business.”
?
Helping Comms Teams Become Trusted Advisors | Strategic Customer Advisor at Meltwater | Believer in Data-Driven Communications
1 年Clear yes. But consistent, continuous, and cyclical too. As in, these slogans have had hundreds of millions of paid advertising against them. That means they show up so much that you have a much better chance of remembering them. But many other slogans have had similar budgets over time, yet the clarity in these slogans is what makes us remember those over the others