The 5-Step Personal Brand Quick-Guide.

We both have shit to do, so let's not waste any more time.

Here's my 5-step quick-guide for creating, building, and growing unique, memorable, and disruptive personal brands that attract attention, people, and trouble.*

*whether they attract money is up to you.

Estimated read time: 3 mins

#personalbranding

Welcome to the 9th edition of?Newsletter for Noobs.

Two Saturdays a month, I'll share a story from my personal experience in?#branding ,?#copywriting ,?#storytelling ,?#personalbranding , or?#futureproofing .

Enjoy!????

And thanks for subscribing! ???

Follow? David Jones ?for more quick-reads.

The 5-Step Personal Brand Quick-Guide

Step 1: Find Your Purpose

Before you brand anything, you need to know everything about it.

What are your values? What are your strengths? What's the reason?

Figure these out and you'll have the ingredients for a unique story. This story is your brand narrative –?and the brand narrative embodies and communicates your purpose.

Remember that being genuine, relatable, but different is the key to creating a strong first impression and lasting connections with your audience.

Step 2: Find Your People

To attract the right people, your brand must be magnetic.

Understanding who your audience is, what problems they have, and how you can help them will ensure you resonate with them.

Dive deep into their wants, needs, and pain points. Develop a clear understanding of their aspirations, challenges, and dreams. And once you know these, hit them where it hurts: emotions.

Content that appeals to the emotions of your ideal audience will make it easier for them to engage with your brand.

Speak their language. Address their issues. Build their trust. Do this, and you'll attract a loyal following and a tribe of people who will support you.

Step 3: Find Your Style

In a sea of personal brands, you need a strong visual identity that commands attention, otherwise, you'll get none.

Your visual style, or the way you look, should align with your brand story and resonate with your audience.

Consider color psychology, typography, and images that evoke the emotions you want to convey.

Be consistent in your visuals across all platforms, from LinkedIn to Instagram – and your website.

A captivating visual identity will make your brand distinctive, instantly recognisable, and unforgettable.

Step 4: Find Your Voice

Great content is the fuel that drives your personal brand's growth. And content that mirrors your unique tone, thoughts, and personality will drive your brand further for longer.

Learn to master transforming the words and ideas you have into clear, simple, easily digestible content. Develop a habit of recording every good idea you have, and turning them into unique pieces of content.

Define your content pillars (3-5 things you can talk about fluently) and then work on a content strategy to highlight your expertise, educate your audience, and spark conversations.

Experiment with various content formats such as text, videos, carousels, podcasts, or infographics to cater to different audience preferences, but stick to the formats you feel most comfortable with. And be obsessive with delivering high-quality content consistently, rather than sheer quantity.

Step 5: Find Your Place

Positioning is important in branding. You need to know where you belong, who your competitors are, and who your allies are.

To amplify your influence, you need to build your reputation and authority.

The easiest way to do that is to find the right partners to work with.

Network with creators within your niche and build relationships that benefit both of you. Learn from them. Support them. And collaborate with them.

By continuously expanding your sphere of influence, you'll elevate your personal brand, extend your reach, and boost your impact.

Book a 1:1 Coaching Package with me:

4 bespoke packages tailored for different stages of your Personal Brand journey.

Choose one:

?? The LinkedIn Profile Optimiser ($99)

[recommended for beginners]

In?30 minutes, we will dissect your?LinkedIn profile?– ripping into it and tearing it apart just to build it up again.

?? The Content Ghostwriter ($399)

In?60 minutes, we will discuss your goals and craft?new?content pieces?for you to use on LinkedIn and beyond.

?? The Personal Brand Kickstarter ($499)

[most popular]

In?60 minutes, we will cover everything you need to?start?(re)building your Personal Brand using a professional brand-level strategy concept.

?? The Personal Brand Coaching Package ($1999)

In?4 sessions, we will?build?your personal brand using a brand strategy concept that I have implemented on a global scale for corporate B2C & B2B branding.

I've made it my mission to inspire as many people as I can to become?#futureproof ?through strong?#personalbranding .

Follow me on LinkedIn ?and join me in 2 weeks for another edition of?Newsletter for Noobs.

Thanks for reading! ???

David