Quick Guide to Lead Generation!
Adeep Konnur
?? Helping Businesses Boost Sales, Save Time & Maximize Revenue with AI-Powered Automation Tools ?? | Let's Scale Smarter!
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What is lead generation??
Whether you are a B2B, B2C company
you sell your products or services?
You have been hearing these two words lead generation throughout the business Journey.
Why do neglect these two words and concentrate on getting their products or services top-notch??
YAYA……..
I know you will be saying that is what we are selling and it should be top-notch?
I agree but lead generation is the process from which you can generate revenue, clients, and money to invest in new tools and training
A company without Generating consistent leads is a sitting duck?
Most of us have this question how can we generate leads ASAP
Here’s a quick breakdown of the different platforms and methods that can use to start generating leads for your business:
Let's deep dive into what is actual lead!!
lead generation is of nurturing your audience and converting them into potential customers.
Some common lead generation marketing tactics include using CTAs (call to action)?
For example?
You have a personal blog and your blog has helped a few people with your value boom content!
To capture your visitors from the website you place an opt-in / lead gen form?
to get their name and email id.
High five?
Now that a lead but it has not converted yet for that you have to nurture them.?
Once you have received their details you start to nurture them through Email marketing and convert them to paying customers.
But Adeep!
Why should I need to know about lead generation??
Don't worry here are the?
Benefits of Lead generation!!
These are the 5 basic benefits?
1. Increase Brand Awareness
Yes you heard it right lead generation helps you increase brand awareness?
Brand awareness measures how many people in your target market (TA) know your brand.
The more people are aware of your brand the better your reputation and the greater your profit potential and overall brand value.?
2. Helps Generate Quality Leads
The main purpose of lead generation is to generate HIGH-quality leads?
High-quality leads are the backbone of every business.
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You can get all the traffic in this world to your blogs or advertisements, but unless you can attract potential consumers who are willing to buy what you’re selling, you will have a tough time generating profit.
One of the key benefits of Lead Generation is that it allows you to target specific consumers. B2B or B2c ( Based on your service or product )
You get to target only those customers whom you think are relevant to you.?
3.? Is a Cost-Effective method
Lead generation through Digital Marketing can be highly cost-effective.
You can control your spending on advertisements or tools and use your money to target only the most relevant target audience ( TA).
In advertisements ( FB ads / Google ads ) Cost per lead usually depends on the difficulty in acquiring the lead.
The easier the source, the lower the price. Usually higher quality leads yield higher conversion rates ( depends also on location and TA ).?
Digital Marketing has made leveled the ground for lead generation, Because of DM we can target specific groups of potential customers who you think are relevant, and you get good quality leads.
4.? ? Helps Save Your Time
Online lead generation targets your potential customers based on the rules you set and tries to find new leads for your brand on its own.
While Digital marketing has leveraged the online market every business is trying to gain more leads based on their target audience with less cost per click?
This frees up the time your sales team spends looking for leads.
They can rather use this time to follow up on the leads and convert them into purchasing customers.
5. Enables track results and measure performance
One of the main benefits of lead generation through digital marketing is that you can track all the results and measure the success of your online lead generation campaigns.?
You will have all the data to analyze and make an informed decision about what works and what doesn’t.
Based on the campaign results you can optimize your advertisement copy or cost-per-click budget?
If generation leads from tools you can use google sheet for tracking your leads and email marketing for closing the client?
Make sure you track your email open rate for better conversion.
Now let's learn a few things about lead nurturing?
Lead nurturing
Once you have generated leads now is time for lead nurturing?
Lead nurturing is a process of building strong relationships with individual customers with the intent of turning them into loyal, paying customers. (Qualified leads)
lead nurturing is further down the line, where you attempt to guide and coax someone through the buying process.
It can be through Email marketing automation where you give 80% value and 20% pitching?
80/20 rules mean!
4 value-based emails and 1 sales-based mail.
Thanks for reading the blog?
Comment if you have got a VALUE
#sales #leadgeneration #email marketing