Quick Google Analytics Glossary

Users-- Customers and Active Users show how many web site visitors or application users

launched at the very least one session on your internet site or application during a chosen date range.

Reports-- Google Analytics offers over 50 totally free reports as well as the ability to create

customized reports to help you analyze demographics and behavioral data regarding your

website and/or app users.

Sessions-- Sessions display the period of time a customer is actively engaged with your website or app during a chosen date range.

Traffic Sources-- This shows how users find your website or app via organic search, paid search, referral websites, and also direct traffic channels.

Direct Traffic-- Direct traffic is when a customer starts a session on your website without

originating from a trackable traffic resource, such as someone typing your LINK right into their browser rather than clicking your website web link from the Google search results page.

Campaigns-- Projects track specific means customers discover your internet site or application.

Google Analytics tracks campaigns created by Google Ad Words Advertisement Campaigns and custom campaigns you create to track certain groups of traffic sources.

Pageviews-- The complete variety of web pages go to on your internet site or application

throughout a selected date variety.

Pages/ Session-- The ordinary variety of pages visited per session throughout a picked day

array, including repeated sights of a single page.

Bounce Rate-- The percentage of sessions during a chosen day array where a customer saw one web page on your website or application and also exited without communicating with any type of components on the web page.

Audiences-- Customized teams of individuals which you produce to assist identify specific sorts of customers in Google Analytics reports, remarketing efforts, Google Ad Words ad campaigns, and various other Google webmaster tools.

Conversions & Goals-- Goals measure specific objectives that you specify as valuable for your business, such as a purchase from your online shop or entry of a quote request form.

Conversions represent the variety of times customers of your website or app total each of your defined goals.

Funnels- The path users take to finish an objective.

There’s no demand to remember every one of these. If you obtain embedded Google Analytics,

you can hover over most terms to see a pop-up summary box.

You can similarly click on the question mark at the top right of any Google Analytics screen to access Google Analytics Help Center and search for particular terms and assist info.