QUICK FOOD SERVICE - ANALYSIS
??? The quick service food industry is a highly competitive market, with a number of large players vying for market share.?
?? Two of the most well-known brands in this industry are Domino's Pizza and McDonald's.
?? Domino's Pizza is a global pizza delivery company, founded in 1960 in Michigan, USA. It is now the second-largest pizza delivery chain in the world, with over 17,000 stores in over 90 countries.?
?? The company has built its success on a focus on delivery, with the majority of its sales coming from online and mobile ordering. In addition to pizza, the company also offers a range of sides and desserts, as well as a selection of non-pizza menu items in some markets.
?? McDonald's, on the other hand, is one of the largest fast food chains in the world, with over 38,000 locations in over 100 countries.?
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?? Founded in 1940 in California, USA, the company is known for its burgers, fries, and fried chicken. In recent years, McDonald's has been expanding its menu to include more healthy options, such as salads and fruit, in an effort to appeal to a wider range of customers.
?? Both Domino's Pizza and McDonald's have been successful in the quick service food industry due to their strong brand recognition and reputation for fast, convenient service.?
?? Both companies have also invested heavily in technology, with online and mobile ordering becoming increasingly important for both brands.
?? However, there are also some key differences between the two companies. Domino's Pizza's focus on delivery sets it apart from other fast food chains, while McDonald's has a more diversified menu and a larger number of locations.?
?? Domino's Pizza also tends to have a more premium price point than McDonald's, which may make it a less appealing option for price-sensitive consumers.