QUICK FIX BRANDING

QUICK FIX BRANDING


It was in the middle of my Digital Marketing class last week that Phase 2 opening was announced.

My hospitality participants were anxious to start operations. They asked for quick solutions to beef up their social media presence.

Quick fixes seldom work. #Branding is a long term, sustainable game. Still, they sought for quick ideas. I offered two:

1) MASSIVE DISTRIBUTION - LIVE!

One of the fastest ways to gain traction is to go on Facebook and Instagram LIVE. People love to hear people talk, especially on live mode. That's why Tekka Wet Market became the Tekka WEB Market.

For FMCG goods, this mode is good for leapfrogging to gain massive distribution in the social media. Not to be done once, nor twice, but consistently.

2) DRAMATIC DEMONSTRATION

There's no business like show business, literally. Show your best selling point and make it big. If there's a signature dish in the restaurant, make that dish super attractive so people can recognise and desire for it. If you're selling a vacuum cleaner, make it suck a bowling ball!

Branding is a long haul, consistent game. An empire can't be built overnight. But if there's a need to leapfrog, the above two ideas may just work, for a while.



#?????????????????? #sandraspeaks #Signifluence #esteemcomms #branding

---------------------------------------------------------------------------------------------------------------

Sandra Tan is a trainer, coach, and media consultant in digital marketing and personal branding. She trains in various sectors, particularly the hospitality, tourism and retail industries. She is an avid traveller and loves to see the world. Sandra is also on a quest to help leaders and brands find #Signifluence in life. She thrives on three Ts: trekking, travelling, and teh-C (tea with evaporated milk). If she is not busy with work, she would be indulging in her other passions such as watching movies or singing.

Aldric CHEN

Business (Sales) Development Director for APAC | Consultant | 24x Medium Top Writer

4 年

I would like to say that this is an enlightening post, thought it appears deceptively simple. I am with you to say that building our brand is like building an infallible empire. As with all good things in life, establishing a name for ourselves takes time. Plus, an empire has all the strengths and leverage to grow our business. Empires only crumble from within. That happens when the empire is build using quick fixes such as plasters, dried saliva and weak adhesives. I like this short (and profound) read, Sandra Tan. Thanks for this.

回复
Arjun Trivedi

Business Coach - Certified Professional Mentor - Trainer - Entreprenur - Writer - Speaker

4 年

Thanks Sandra. I like the idea of generating accelerated leads through branding. Is Facebook Live easy to set up? Any suggestions on good reads for FB live?

回复

要查看或添加评论,请登录

Sandra Tan的更多文章

  • HOW TO GET MORE ENGAGEMENT IN #LINKEDIN

    HOW TO GET MORE ENGAGEMENT IN #LINKEDIN

    Whenever I coach or train people in Personal Branding, I'm often asked how best to improve the engagement rate in…

    23 条评论
  • POST-COVID19: ARE HOTELS READY FOR RECOVERY?

    POST-COVID19: ARE HOTELS READY FOR RECOVERY?

    It is 6 March today. The #COVID19 is still in its early days for some countries in Western Europe, Middle East and…

    22 条评论
  • LinkedIn or Facebook? Which Works Better for Organic Posts?

    LinkedIn or Facebook? Which Works Better for Organic Posts?

    I recently posted a three-part series on my journey in retrenchment. I learnt valuable lessons which I am sharing in…

    54 条评论
  • OVERTOURISM - BOON OR BANE?

    OVERTOURISM - BOON OR BANE?

    Overtourism. Heard of this word before? Some call it mass tourism, but I like overtourism better.

    7 条评论
  • RAFFLES HOTEL: HOW DOES OLD WORLD CHARM APPEAL TO MILLENNIALS?

    RAFFLES HOTEL: HOW DOES OLD WORLD CHARM APPEAL TO MILLENNIALS?

    It was a nostalgic experience at the newly refurbished Raffles Hotel over the weekend, where I attended the wedding of…

    18 条评论
  • How Do Hotels Cope With Tech Disruption?

    How Do Hotels Cope With Tech Disruption?

    In my previous post, I have discussed how #Airbnb has taken a large pie of the accommodation market, leaving hotels in…

    11 条评论

社区洞察

其他会员也浏览了