Quick and Easy Marketing Strategy Examples

A marketing strategy sets out the business goals you want to achieve, as well as the marketing efforts needed in order to achieve them, and it is these goals that shape your marketing strategy. Find out more about what a marketing strategy is, here.

Developing a marketing strategy can be overwhelming, especially as there are so many different marketing channels and tools to out there to choose from. One of the biggest mistakes you can make is trying to do too much at once and spreading your activity too thinly. Instead, by focusing your marketing on a handful of different workstreams, you’ll be able to track your progress better, make changes, and most importantly, put more effort into them. This is why a marketing strategy is extremely useful for prioritising and making sure you stay on track.

Marketing strategy examples

Clarifying your business goals, your target audiences, and your objectives will help you to determine your marketing strategy. Here are a few examples of quick and easy marketing strategies that don’t require a massive budget:

Social Media Marketing Strategy:

The great thing about a social media marketing strategy is that it doesn’t always require a huge budget. In fact, businesses of any size can experience the benefits of social media for free, as long as they are willing to pay with time and effort. You should consider community management, added-value content and product placement within your strategy and ensure the mix of reactive and proactive content strikes the right balance for your audience. Look into your business’ current mix of channels; what are the industry demographics for those channels? What is your page or channel audience currently looking like? Are they the right target audience according to your objectives? What are your competitors doing?

A social media strategy at its core should focus on what social networks were invented for; creation of a community and network around a common interest or ‘like’. If your brand engages on this level, by sharing content of high value and consistent message, the greater engagement will organically lead to a more receptive channel for website traffic, leads and sales. Consider complementing or supplementing organic strategy for social with some paid. Test and learn with formats and messages but remember social media is about engagement - don’t shout and expect people to listen, use the channel to gather valuable insight through interactions.

Content Marketing Strategy:

One of the most valuable things businesses can give their customers is content. By creating a content marketing strategy, you can provide your customers and prospects with useful content that’s relevant to your industry. For example, a health coach sharing a blog series on the topic of nutrition and wellbeing. A further  benefit of a content marketing strategy is that by creating highly shareable content such as videos, blog posts and articles across multiple platforms, potential customers are more likely to find your content. They too may organically share on their own channels, potentially creating new audiences for your content and increasing your brand reach.

Longer form content such as survey results, whitepapers and thought-leadership pieces that require higher levels of input can also be considered as additional opportunities to drive leads. Offering a snippet of the content provides some value, followed by the ability to ‘sign up’ for a full version. This delivers a justifiable reason why prospects should engage with you/your brand and deliver their ‘payment’ in data for your base.

Email Marketing Strategy:

Email marketing is another effective marketing strategy that doesn’t necessarily require a huge budget. A great way to utilise email marketing is to create a regular email newsletter that is sent out to your subscribers, providing them with valuable information, news updates, and even discounts and promotional items. It can also be a prominent channel in customer lifecycle communications, valuable for managing and supporting crucial purchase or after-purchase decisions. However, now that GDPR is in effect, it is extremely important to make sure your list of contacts and any new leads are properly opted in to avoid hefty fines.

Search Engine Optimisation Strategy:

Developing an SEO strategy is an easy way to make sure your business is found online. With so many websites out there all competing for the same space, it can be extremely difficult to get your website found for the right things – and if it’s not being found, you’ll struggle to generate new organic business. Search Engines use various algorithms to automatically ‘score’ sites based on criteria such as keywords used (words or phrases relevant to the topic), length of time visitors spend on your pages, number of pages per session visited, backlink strength (links into and from your site from other sites). They do this in order to deem how relevant your site is to their users, by measuring how much of your site they consumed before leaving, and how reputable your site is.

SEO strategies are usually closely linked with content marketing strategies, as Google’s algorithms are now also driven by contextual information; for example if your keyword was ‘Titanic’ then the algorithm would look for context to see if you were discussing the ship RMS Titanic or the 1997 film about its demise. Start by establishing your site’s current SEO ranking and strength, you can use your Google Analytics and some readily available online tools to do this - there are often some simple improvements you can make while considering the longer term strategy to improve your ranking and be found by more people.

PR Strategy:

A simple PR strategy can be a good way to generate coverage for your business in local or industry press, thereby increasing your reputation and building recognition. Press releases may be one of the simplest ways to achieve a feature. A press release is an official statement from a business to the public, providing information about a particular product or service. They can be posted online to blogs, shared in an email newsletter, or even sent to relevant publications within your industry for media attention.

It’s important to have a strategy for each channel, but also consider how they relate to each other. They should all be tied into your central marketing strategy that stems from your overall business objectives. Customers can then have a consistent experience of your brand across all channels.

But most of all? Marketing strategies don’t have to be complicated. As shown from the marketing strategy examples above, many are simple and still effective. It’s about finding what strategy and combination of channels works best for your business, and helps you to achieve your goals.

If you would like further help and advice on the different types of marketing strategies, please call our team on 01462 262020 for a no obligation chat, or simply email us at [email protected].