Quick and Easy Content: How to Turn One Piece of Content Into 12 (Seriously).
If you're like most business owners, you're way too busy to create fresh content every day.
And sure, there's outsourcing, though that can be costly.
But today I’m going to show you a way to write one piece of content and get twelve (12!) shareable posts and memes.
And the best part is it's all based on writing one 750–1500-word article per week.
You can do that. Anyone can do that. That's roughly 300 words per day.
You can get that in on your coffee break, or standing in line at the grocery store. Scribble it on an old receipt perhaps, while you’re waiting at the dentist.
This system is particularly exciting for busy people.
But wait. How much content do you actually need?
I've spoken with several clients who worry that posting daily is a bit much. It’s a concern that plagues business owners everywhere.
So why is it important to break your content down into regular posts and memes?
If you've spent much time on social media, you know it's a busy place. And even if you post every day, chances are your message is drowned out after only a few minutes.
People's feeds move fast.
By posting one to two times a day, you’re sure to stay top of mind for your audience. Which increases the likelihood of your post getting the attention it deserves.
If you're posting once a week and your post isn’t getting optimal views, it could be because you're relying on people to seek out your feed.
That's like the antithesis of marketing. And it’s not going to happen.
How Daily Posts Keep You Top of Mind
“Uhtred’s nails need clipping,” I told my husband as he stood snuggling Uhtred, our cat. “He needs a bath.”
“Alright,” Dave agreed. “I’ll do it tonight after work.”
“So do hers,” I said, gesturing to our other cat, Ragnar, aka the Girlie, who sat on the couch staring us down like a Viking warlord.
Dave stared back at her for a moment in dismay, and then he said, “Yeah, I’m not doing that.”
I nodded my understanding.
Our cats are feral; they already lived in the neighborhood when we moved in.
Now when I say feral, what I mean is absolutely wild; it took us years to even catch a glimpse of them.
They didn’t trust people one bit.
We knew they were living under our deck at least part-time because well, we could smell them.
Over a period of about 4 years we gained their trust slowly. We TNR’d them (trap, neuter and return) and eventually they deigned to move into the house.
To our surprise Uhtred and our other male, Tommy, became avid snuggle bugs once they trusted us enough to let us touch them.
But Ragnar is another matter altogether.
She’s a loving cat but only on her terms, which means no picking her up, no holding her. To complicate matters, she’s tough as nails (pardon the pun). She's even been spotted chasing down neighborhood foxes.
In short, clipping her claws would be an ordeal, and not for her. For us.
“We need a professional,” Dave said.
“I know one!” I exclaimed, remembering a few posts I’d seen on social media over the past week or two. “There’s a groomer who will actually come over here and do it for us. We don’t even need to try loading anyone into a cat carrier.”
Cat carriers, as you may imagine, are the bane of the feral cat owner’s existence.
At that moment, I realized that this pet groomer was savvy with her social media.
Sure, I’d skipped by her posts when they came up in my feed, and not really paid attention.
But all her efforts paid off when it mattered. The minute we needed nail trimming, she was the first person to spring to mind.
All because of her steady, dependable posts.
This was a bit of an epiphany for me, because as a copywriter and marketing professional, I talk about this a lot with my clients. What to post, how often and of course the importance of staying consistent.
So this was one of those shining, real-world moments that just reinforced everything I know about the power of building a solid online presence.
About Posts and Memes
Now, I know what you're thinking; you're busy. How are you supposed to find time to come up with 12 pieces of social content?
But I promise you can do it; it's so simple.
This method revolves around short, shareable snippets called posts and memes pulled from one weekly article.
For clarification, here’s what I mean by posts and memes:
Posts:
Word Count: Up to 200 words.
Posts are short blurbs taken from your article that make a single, compelling point and link to your article or website.
Memes:
Word Count: Up to 50 words.
Memes are shorter than posts, generally up to 50 words, taken straight from your article. They also make a compelling point, and they're coupled with a relevant image.
A Simple Process for Daily Content
These pieces of daily content are a great way to stay visible. And the fact that they’re so short makes them quick and easy to put together.
Here’s how it’s done.
1) Divide Your Article into Posts & Memes
Take some time each week to sit down with a finished article you intend to post and divide it up into 12 snippets of information. From a 750–1150-word article, you should be able to get at least 6 posts and 6 memes.
2) Create Simple Graphics
Spend some time creating simple graphics for each post or meme.
There are lots of tools out there for creating graphics.
Canva, for example, has a great free tier and lots of professional design templates that are easy to use. It's ideal for anyone who (like me) is lacking in design skills, and it makes short work of visual content.
3) Schedule Your Posts & Memes
For those who can't take the time to publish a post daily, there are some wonderful social media scheduling tools out there.
Once you've chosen the right tool for you, spend some time putting your posts and memes into it for the week. And voila! You're all done.
Now, no matter what you get into this week, your social media is working for you.
Need help creating content for your business? Get in touch today; the best way to contact me is right here on LinkedIn or at [email protected].
So how did it go for the cat groomer? In the end Ragnar declined having her nails clipped, but everyone survived. And we’ll definitely have the groomer back to clip Uhtred’s claws.
Helpful Links
Looking for a great scheduling tool? If you’re using Canva to design your posts & memes, you can check out their scheduling functionality.
And here are a few others you can take a look at: