A Quick DIY (Do-It-Yourself) SEO

Before bringing your portfolio to the customers, let’s ensure you get value from the vital aspects of SEO and Digital Marketing, also ask yourself these key questions;

·        Are you genuinely interested in selling your products & services online?

·        Is your product & service different and needed, in short, is there a market?

·        Is your product & service, something people would want to order online?

·        What is there to differentiate yourself from everyone else on the market?

·        Lastly, why would people link to your site without you asking them to? In other words, what can you add to your site to make people want to link to it?

Once you have picked a domain name, make sure it is available, catchy and sticks to mind, and after registering it, find a reliable host for your website.

Before you start marketing, install a web analytics program to see what keywords you rank for. As you know, keywords are what help your site get recognized by search engines, and as a result, help would-be customers find you over the internet.

Optimizing your pages with keywords, is one of the many strategies that can be employed to ensure the likelihood of your website coming up in keyword searches.

Make sure that you register your site with major first and second-tier general directories and at least a couple local or niche-specific directories, basis your product & service line.

Next step is the link building, which can significantly impact the growth and spread of legitimate and relevant links pointing to your site. This is the single most important part of achieving a high ranking website in modern search engines.

There is no such thing as a perfectly optimized page. Whatever the algorithms search engines apply, their goal is to return the search request with most optimized page, “the page that best satisfies the searcher’s goals”, in short a ‘quality website’.

The web is nothing but a huge social network, so while marketing online, keep your hopes, dreams, and goals in mind. No matter what your goals are, SEO helps you get there from the start. But at some point, it will always be necessary for you to find what people want, rather than what you want to showcase.

Most successful businesses do not actively practice SEO, though optimizing for search engines does help improve the bottom line and to get you found, but after that, it is up to you how hard and creatively you develop your online business and reputation.