Quick Commerce:What’s your brand strategy?

The quick commerce (Q-commerce) sector is booming, with an impressive 80% growth in GMV and an anticipated 40-45% annual growth over the coming years. This rapid rise positions Q-commerce to serve approximately 25-30 million households, significantly reshaping the urban retail landscape.

Key categories experiencing the most influence include:

• Personal & Beauty Care (PBC)
• Dairy Products
• Grocery & Kitchen Essentials
• Snacks & Drinks
• Household Goods

All of us now know growth metrics and CAGR % but at the same there is larger play on other side , which is preparedness of brands for this new channel.

Is your brand ready ?

What is your Brand readiness for Q-Commerce?

While the revenue potential of partnering with Q-commerce platforms is clear, brands must realign several core strategies to fully leverage this opportunity.

Product Strategy

Choosing the right products and SKUs for Q-commerce platforms is essential. Brands must consider factors such as:

Fast-moving vs. slow-moving productsConsumer demand trends Potential channel conflicts

Pricing & Discounts

Your pricing strategy needs to adapt to this new distribution model. This includes balancing MRP, retail landing prices, distributor prices, marketplace prices, and consumer purchase costs. Similar adjustments are required for discount strategies to remain competitive and profitable.

Consumer Marketing

In this fast-paced, instant-gratification space, attracting consumers often hinges on pricing and bundle offers. As Q-commerce apps grow in dominance, expect a larger share of your marketing spend to be directed toward mobile platforms.

Impact on Online Marketplaces

Brands with a significant presence on platforms like Amazon, Flipkart, and Myntra will need to revamp their product listings, placement, and pricing strategies. The risk of cannibalizing sales on these platforms is real, and category leaders must act to protect their market share.

Traditional Retail Channels

Neighbourhood stores, especially in urban clusters, are feeling the pressure. Brands must adapt their strategies to manage this disruption, as the traditional channel waterfall will shift significantly.

Team Alignments

Given that Q-commerce is still in its early stages, teams need upskilling in areas like data analytics, product management, pricing strategies, sales negotiations, and retail management. Leadership will face the challenge of aligning teams on new AOP targets and KPIs to succeed in this evolving landscape.

Technology & AI-Driven Insights

Is your brand prepared technologically to navigate this disruption? Brands need teams trained on AI-driven tools for customer engagement, data insights, and decision-making to stay ahead.

Supply Chain

Supply chain readiness is critical for Q-commerce success. How well are your demand forecasting tools and supply chain technologies equipped to handle the speed and execution demanded by these platforms?

Event-Driven Strategies

With festival season approaching, brands must prepare for more than just offering discounts and freebies. Balancing end-to-end supply chains and managing other channel strategies will be crucial for success during high-demand periods.

Having worked on go-to-market strategies and product-market fit testing with startups like Rekarto and Etown, I’ve seen firsthand how early iterations of Q-commerce have evolved. The model, similar to B2B2C (Company → Distributor → Retail → Consumer within 2-5 km), is rapidly transforming how brands operate.

Q-commerce represents a massive disruption to traditional sales and distribution strategies. Brands that fail to adapt quickly risk losing market share. With the festival season approaching, it’s a critical time for brands to test and refine their strategies.

If your brand needs external expertise and strategic guidance, feel free to reach out to me or the team at Wansa . Let’s transform your brand to thrive in