Quick App Store Optimisation (ASO) Guide

Improve App Store Visibility & Conversions To Attract More App Installs & Revenues

App Store Optimisation (ASO) is the power tool that gets results in overcrowded app stores. ASO helps your app get noticed, downloaded, and earn money.

My definitive App Store Optimisation Guide outlines how ASO can strategically expand your app’s discoverability, drive more downloads, and ultimately increase revenues.

This Quick Start ASO Guide simplifies techniques so your app can stand out.

What is App Store Optimisation?

ASO is a smart way to make your app more popular and?get more app installs. It involves using keywords, catchy descriptions, and neat screenshots. It’s not a one-time thing but a continuous cycle of:

1. Keyword Research:?Find out what words your audience uses and use them in your app’s metadata.
2. Page Listing Optimisation:?Creating a great app store page that grabs attention and encourages downloads.
3. Conversion Rate Optimisation:?Studying user behaviour and making changes to get more downloads and keep users.

ASO helps you to attract the right people, lower marketing costs, and strengthen your app’s brand. Tools like Apptweak, Sensor Tower, and MobileAction can help with keyword research, competitor analysis, and more. Plus, app stores publish guides and resources.

Benefits of ASO

Wondering about the benefits of App Store Optimisation (ASO)? Let’s cut to the chase... ASO offers loads of benefits:

• Makes your app more visible
• Boosts downloads and user numbers
• Keeps users engaged
• Targets the right audience
• Cuts cost on user acquisition
• Increases conversion rates
• Grows revenue
• Builds your brand
• Adapts your app to different languages and regions
• Ensures long-term success

Why is ASO Important?

ASO is important because it helps your app get noticed in busy app stores. 70% of people find apps by searching in Apple’s App Store, and almost 65% of downloads happen after these searches.

Google also found that about 48% of people find apps while browsing app stores. People rely on app store recommendations, app ads, online, and even YouTube ads!

Therefore, ASO is crucial for app discovery and downloads.

The Big App Stores: Apple and Google

The Apple App Store and Google Play are the biggest, with their massive user bases. But don’t forget about others like Amazon Appstore, Samsung Galaxy Store, and Huawei AppGallery.

The App Approval Process: Apple vs Google

Getting your app approved isn’t a walk in the park. It can take a day to a week, especially with Apple. Submit your app in advance to avoid stress, and be prepared for potential rejections. Once approved, Google Play usually lists your app in one or two hours, while Apple can take up to 24 hours.

Key ASO Differences Between Apple and Google

Keywords are golden in ASO, but Apple and Google have different rules. Apple has a limit on keywords, so choose wisely. Google Play encourages repeating your target keywords. Remember to keep up with changes to their ever-evolving algorithms.

Ranking Factors in App Stores

Both Apple’s App Store and Google Play look at factors like keywords, download number and speed, conversion rates, ratings and reviews, and retention rates to rank apps.

High-quality ratings and reviews and frequent usage (engagement) can boost your app’s ranking, while quick uninstalls (low retention rate) can hurt it. Google Play also looks at app performance.

An?experienced ASO specialist?will focus on these ranking factors to get results:

Apple App Store Ranking Factors:

• App name
• App subtitle
• Keywords
• Installs and engagement
• Conversion rates
• Ratings and reviews
• App updates
• In-app purchases
• Developer name

Google Play Ranking Factors:

• App name
• Short description
• Long description
• Installs and engagement
• Conversion rates
• Ratings and reviews
• In-app purchases
• App updates
• Android vitals
• Package name / Bundle ID
• Developer name

In the end, the aim of ASO is the same, no matter the app store: to make your app visible and appealing to potential users.

ASO Uncovered: The Blueprint to App Store Success

ASO isn’t sorcery. It’s a systematic plan to make your app shine in the crowded app store and then get it downloaded and used.

Think of ASO as a perfect blend of organic and paid app marketing. It’s like a peanut butter and jelly sandwich - great alone, but unbeatable together.

• Keyword Optimisation:?This is all about picking the right words that your potential customers type into the search bar. We weave these magic words into your app’s name, subtitle, descriptions, and so on. But, it’s not about stuffing in popular keywords; it’s about choosing the right ones based on search volume, relevancy, difficulty, and chance. It’s like fishing - you gotta know the right bait for the fish you want to hook.
• Conversion Rate Optimisation:?Once your app gets noticed, make sure it’s irresistible. We jazz up your app’s page listing with compelling text and visuals. The app store is a dynamic beast, always changing. That’s why we stay on top of tracking, monitoring, analytics, reviews, and updates to keep your app ahead.
• User Acquisition Tactics:?We use paid search, display ads, and?app install campaigns to boost your organic visibility, category ranking, and place in the top charts. Remember, app stores recommend apps based on user preferences and popularity.

In short, ASO is an ongoing cycle of optimising, testing, and measuring. It ensures your app doesn’t get lost in the crowd but stands tall, ready to be downloaded by keen users.

3 Steps to ASO Success

ASO is like a well-tuned machine. It’s all about keywords, making your app look good, and getting and keeping users.

1. Keyword Research:?This is like digging for gold. You need to find the right words and phrases your target audience is searching for. Use these ‘golden’ keywords in your app’s title, subtitle, and descriptions.
2. Product Page Listing Optimisation:?This is all about making your app irresistible. Create a killer description, a captivating icon, and eye-catching screenshots or videos. Aim to make your app the star of the show and watch your download rates soar.
3. User Acquisition and Engagement:?This is the final step. Use everything from paid ads and partnerships to social media and email marketing to get and retain as many users as possible. Keep them interested with in-app events, updates, and push notifications.

Remember, more downloads and engaged users mean higher rankings. Master these three steps - keyword research, app store page optimisation, and user acquisition and engagement - and you’ll conquer the app stores.

ASO Ingredients for Successful Recipe

Alright,?let’s?whip up an ASO masterpiece.?We’re?dealing with titles, descriptions, and visuals.?It’s?a recipe, and we need the right ingredients in the right amounts.

First off,?keywords.?We’re?not just chucking them in. We pick them for relevance, search volume, and rank-boosting potential. We blend them in naturally.?It’s?like seasoning a dish. Too bland or too spicy?won’t?do - it needs to be just right.

Next, the?marketing message. Answer the big question,?“What’s?in it for me?”?Make your?app’s?benefits crystal clear and as short as a tweet.?It’s?like serving a dish. It should look tempting and let people know?exactly?what?they’re?in for.

Lastly, a touch of?localisation.?We’re?tweaking our keywords and messages for different languages and regions.?It’s?like adjusting a dish for local tastes.?What’s?tasty in one place might not work elsewhere. To win over the crowd, you need to cater to their palate.

Now, with our recipe ready,?let’s?cook up some ASO magic.?With the right strategy,?your app can become a visual feast and a?user’s?delight.?Let’s?get to it!

The ASO Rumble: Winning in the Competitive App Store Arena

Think of the app store as a wild jungle gym. To come out on top, you need to know what your competitors are up to, get the hang of each app store’s rules and stay on your toes.

First, find out who your competitors are and have a good look at their app store pages. This helps you get a feel for their game plan. You can use tools like AppTweak, MobileAction, and data.ai to get the inside scoop and crack their keyword code.

Next, play detective. Run a “competitive gap analysis” to spot where they’re strong and where they trip up. Look at the keywords you both use and hunt for high-value keywords they’re missing out on. Check how well their keywords are doing by looking at their rankings and estimated download numbers.

To stay in the lead, keep an eye out for any changes your competitors make and keep up with the latest app store trends. Keep tweaking your ASO strategy based on what you learn.

Remember, winning isn’t just about being the quickest or the strongest. It’s about being the cleverest. You’re not just in the game to win. You’re in it to rule.

Optimise your Product Page Listing

Now, we’re pimping out your app store page. We’re making your app so attractive, that users can’t help but hit ‘download’.

ASO Textual Elements & Keyword Crafting

Let’s get crafty with ASO textual pieces. Imagine you’re a craft master, your keywords are colourful threads. Your mission? Weave these threads into your app’s copy, creating a dazzling tapestry that draws in eyeballs and gets algorithms buzzing.

App stores give you several metadata fields - your app’s name, subtitle, descriptions, and a special Apple App Store keyword field to spin your keywords into.

How to Ace Your App Name

Crafting the perfect app name? Keep it clean, simple, and catchy. Got room for a keyword or two? Toss them in!

Keywords in the name are weighty. The right ones can do magic. If the keyword spells out what your app does, you’re onto a winner.

That’s half the battle. So, sharpen your app title. Make your title unique and easy to grasp. Keep it under 30 characters, and ensure your top keyword(s) are in. It should narrate your app’s story in a nutshell.

Remember, an app name isn’t just a name. It’s part of your app's appearance, and a step to win your user. So, let’s make it count!

Subtitle: Your Keyword Catwalk on Apple App Store Connect

The subtitle is your runway to flaunt those top keywords. The trick? They should align with search queries and string into a catchy, descriptive phrase.

And don’t echo your app’s name because keywords only count once.

In up to 30 characters, your subtitle is your app’s snapshot - concise, clear, and brimming with value.

So roll out the red carpet for your app’s standout features or common uses where they'll make an appearance below your app name on the App Store.

Short Description Of Your Google Play Experience

Here's where you throw in your best keywords, show off what your app can do, and get people interested.

You’ve got 80 characters to create a one-line description of your app experience. And?we’re?going to?do it in a way that speaks directly to their desires and needs.

The goal? To make users download your app or click to see your full description. So, think of these 80 characters as your hook - a tasty morsel that leaves them wanting more.

Apple App Store & Google Play Descriptions

These descriptions have two different personalities. They’re as different as chalk and cheese.

Google Play’s description?is your red carpet moment. It’s your opportunity to shine. It’s your chance to paint a vibrant picture of your app using your chosen keywords and phrases.

Think of this as a cosy chat with Google, where you spill the beans about your app. And guess what? Google’s algorithm listens to every keyword to help decide where your app will sit in the keyword rankings.

You can repeat your keywords as often as you like, as long as it sounds natural. But tread carefully: Steer clear of keyword stuffing like it’s the plague. Google won’t stand for it. It’s a violation that’ll land you in hot water.

Apple App Store's description?is the wallflower in this game. Apple’s algorithm doesn’t care about it. It’s completely off its radar. But that doesn't mean you can neglect it.?

In both stores, your description is your sales pitch. This is your opportunity to convince people that your app is the bee’s knees. The question is, what can you say to make them race towards that install button like they’re at the Olympics?

Think of it as writing a gripping tale about your app’s features, benefits, and value?of your app. The perfect description is like a mouth-watering starter - a quick, informative summary - followed by a tasty main course - a short list of all the goodies your app offers.

What’s your mission? To make potential users feel like they’ve struck gold. In 4,000 characters or less, tell them why your app is the cream of the crop and why they’ll want to shout about it from the rooftops.

Don’t forget, always speak in your brand’s voice and use words your target audience will understand.

App Store’s Keyword Field

Your secret weapon for app ranking. It’s like a magic compass leading your app to pop up in the right search results. A little space to enter all the keywords that best describe your app.

But here’s the catch - you only get 100 characters to rank for more keywords. So you’ve got to be smart and creative with this. You’ve got to choose your keywords carefully, like a kid picking out sweets from the corner shop.

Go deep in your keyword research and be laser-focused when targeting keywords for your app.

Remember to separate your keywords with commas, not spaces, because spaces count as characters. Apple’s keyword-crunching machine doesn’t like spaces, it’s a comma fan.

Here’s a twist though. You need to juggle between ranking high for less common terms versus ranking lower for popular terms. If you go for the popular keywords, you’re going to be up against a lot of competition. You might not even get a look in.

Less common search terms might attract fewer eyeballs, but they’re like hidden gems. Not as many people are searching for them, but those who are, are likely to find you. And that’s what we want, right?

Finally, don’t repeat your keywords. I know, it’s tempting. But Apple’s keyword-crunching machine doesn’t like repetition. It sees it, rolls its eyes and says, “Well, I’m not going to count that twice.” So, make every word count.

Impressive ASO Visual Elements

In the world of apps, first impressions are everything. Your app's visuals are the heavyweight champ in the fight for attention. Those images carry the weight of your app's initial impact.

Once a prospect taps through to your app's page, it's your chance to throw in some more persuasive punches. Use videos and images to express your app's benefits and give them a taste of the magic. Make sure your ASO visual elements are not just good, but knock-out great!

App Icon

Your app icon is one of the first visuals displayed. It’s your wink across the room. You've got about three seconds to make it count. The decision to download your app has begun.

A good icon is a unique symbol of your brand. Use recognisable symbols, elements, and colours. Keep it simple and clutter-free, visually explaining your app's value proposition. It can make or break your app's success.

Be a black sheep. Stand out from the crowd by understanding your category's visual language and differentiating your app.

On Google Play, your icon is the only creative element in the search results, so put some serious thought into its design, test variations, and optimise.

A well-designed app icon is a powerful marketing asset and visual seduction inviting users into your app.

Compelling Screenshots

Screenshots are your app's storytellers, and they're a big deal in the app stores. They communicate your app's benefits, propositions, and overall vibe to potential users.

Plus, they appear in the App Store's search results capturing attention, where 65% of downloads originate.

To make your screenshots pop, experiment with different caption styles, in-app content, backgrounds, and custom designs. Use your caption overlay to focus on benefits and propositions, and craft a compelling story across 6-10 screenshots.

Remember, portrait screenshots show up as three tiles in App Store search results, while landscape screenshots only display one.

Treat your screenshots with the importance they deserve, test and perfect them, and watch your conversion rate soar!

App Videos

Google Play and the App Store – they’re both playgrounds for your app to shine, but they’ve got their rulebooks.

On Google Play, you can hook up a YouTube video to your app’s store listing. And guess what? You get to tap into the magic of YouTube’s analytics. You can peek into where viewers are snoozing off and tweak your promo video to keep them hooked.

No content restrictions here, but keep it real. Show your app in action.

Now, the App Store is a different beast. They want the real deal – footage straight from your app. No fancy fluff. And you can flaunt up to three 30-second preview videos for each localised language.

Remember, your videos need to do more than just show your app. They’ve got to be a visual feast! Use your brand colours, punchy words, and slick editing to turn your videos into irresistible bait. Every piece of the puzzle is crucial in your app marketing game.

Feature Graphic on Google Play

A cheeky little gem in Google Play store optimisation. This 1024x500 banner is your app’s showpiece, the cover of your promo video on the store listing.

Google Play loves showing off your feature graphic, flashing it at users as they wander through the app store. Feature graphics are shown to recommend games and apps.

It’s also a star player in your Google App Campaigns, reeling in users with its attention-grabbing charm.

The feature graphic is your chance to grab potential users by the eyeballs. It’s got to be more than just eye-catching; it’s got to be irresistible. This is your shot to promote your app like a pro, with top-notch visuals and killer copy.

It’s got a job to do. It’s there to nudge users to watch your video and download your app.?

So, when you’re designing this little beauty, you’ve got to think beyond aesthetics. You’ve got to shout about what makes your app special and lure users in.

App Store Conversion Optimisation

Alright kiddo, let’s dive into the choppy waters of conversion optimisation for the App Store and Google Play Store. It’s like cracking the Enigma, figuring out what makes these two beasts tick, and using that knowledge to boost your app installs and revenue. It’s a tough job, but someone’s gotta do it!

First off, you need to know that measuring conversion rates on these two platforms is like comparing apples to oranges. It’s not the same game, especially after Apple’s iOS 14 privacy update. They’ve decided to play hard to get with user data, making it a lot trickier to measure your App Store Optimisation (ASO) metrics.

So, we’ve got to roll with the punches and adapt to these new rules. But remember, this isn’t the end. We just need to get creative with how we collect and analyse our data. However, this might impact the precision of your ASO metrics, and that’s the harsh reality you’ve got to face.

ASO Conversion Metrics

Now, onto the meat and potatoes of Conversion Metrics. These are the yardsticks we use to measure how well our apps are doing in stores. For instance, a low conversion rate could suggest your app store page needs a facelift.

In the App Store, users can download your app directly from search results without even setting foot on your app’s product page.

Likewise, on Google Play, users can install your app without visiting its Play Store listing. How those actions reflect in your store's metrics isn't straightforward.

There are several key ASO conversion metrics to keep an eye on. Here are a few:

• Tap-Through Rate (TTR): This is the percentage of users who see your app in the store and tap to view its product page.
• Conversion Rate: This is the percentage of users who download your app after viewing its page. On average, this is about 30% for both the App Store and Google Play in the U.S.
• Referral Traffic Conversion Rate: This measures how many users download your app from links in other apps or websites.
• Install Rate: This is the percentage of users who download your app directly from the app store search or browse results without visiting your app page.

Remember, these metrics aren’t influenced by a magic wand. They depend on various factors, including on-metadata factors (like the app name, description, icon,?screenshots) and off-metadata factors (like the number of downloads, user ratings, and reviews).

In this app-eat-app store world, the only way to know if your ASO strategy is a winner is by keeping a hawk’s eye on your metrics. Use those numbers to find areas that need sprucing up and make decisions that’ll skyrocket your app’s performance.

Split Test to Optimise Conversions

Ever fancied yourself a secret agent? Well, it’s time to channel your inner Bond. Your mission, should you choose to accept it, is to skyrocket those conversions.

We’re talking about your app store page elements here. It’s a thrilling game of “What-If.” Sounds exciting, right? Change an element and observe the outcome.

This isn’t a game of roulette; it’s a game of precision. No guesswork, just cold, hard facts derived from data.?

Product Page Optimisation: Here’s your FREE chance to play Picasso with your app’s visual elements. Use your brush to paint over the icon, screenshots, and app previews. But don’t go splashing colours everywhere. Change one or two elements at a time and keep a hawk-eye on which tweak brings in the best results.

Store Listing Experiments: Fancy a facelift for your Google Play store listing? Well, you’re in luck. Get your hands dirty with FREE split testing. Play around with your app’s graphics and localised text. Keep an eye on your experiments for at least a fortnight to get a clear picture of what’s working and what’s not. Harness this data to make your app as irresistible as a chocolate fudge cake.

Choosing Your Split Testing Tools: The world’s your oyster when it comes to tools for A/B and split testing mobile apps. Google Firebase, SplitMetrics, VWO Mobile App Testing, you name it. Each one’s got its?own?bag of tricks, so pick one that’s tailor-made for your needs and goals. Remember, it’s not about having the sharpest tool in the shed; it’s about how you wield it. So, let’s roll up those sleeves and crank up those conversions!

Get 5-Star App Ratings & Quality Reviews

Right, let’s cut to the chase; ratings and reviews are the lifeblood that can either sink or swim your mobile app.

They can seal the deal or send customers packing! So the app stores put heavy weight behind user ratings in their algorithms.?You?want high ratings and positive reviews? Then your app better be top-notch.

Suppose your app is more than just a pretty face; it’s a charm that works flawlessly. How do we bag those gold stars and rave reviews? Here’s my 2-pence:

1. Ask for Ratings and Reviews: Ever seen a shy salesman? Nope, and you shouldn’t play coy either. Don’t be afraid to ask for ratings and reviews. But don’t go off like a firecracker the moment your users open the app. Wait till they’ve hit a high note in the app, then pop the question.
2. Respond to Reviews: If a user cared enough to leave a review, you should care enough to respond. A simple thank you will do for positive feedback. For the grumpy ones, assure them you’re fixing the issue. This shows you’re attentive and committed to user satisfaction.
3. Manage Bad Reviews: Don’t get all defensive with negative reviews. They’re your ticket to getting better. Address the issue, offer a solution, and once it’s sorted, politely ask the user to update their review.
4. Use Updates as Opportunities: An app update is a golden chance to ask for reviews. Users updating your app are likely its fans, so they’re more inclined to leave a glowing review.

In a nutshell, high ratings and positive reviews can catapult your app’s visibility and conversion rates in the app stores. They’re the shining lights that make your app look legit and get people to hit download.

So, keep your app top drawer and your user experience stellar. Don’t be shy to ask, and the stars will come pouring in!

Call To Action Increases Conversion Rate

Your app might be a marvel to behold, with snazzy screenshots and a killer description to boot. But without a rock-solid Call to Action (CTA), you’re practically telling your users to take a hike! A CTA is that little prod, that irresistible offer in your app store listing, prompting your visitors to hit that download button.

Now you might ask, “Why do I need a CTA?” Here’s the truth: You can’t just rely on your users to take action on their own. They need clear, straightforward instructions to dive in and hit download.

Hold on. Google has made it clear: no blatant “Download now” or “Install now” CTAs in your short descriptions, screenshots, and videos. So, we’ve got to be crafty with our CTAs.

The secret is to make your potential users feel like they’re missing out if they don’t hit that download button. Achieve that by smartly placing CTAs in a few key spots in your app store listing.

Paid Acquisition Strategies to Boost Conversions

As we know, paid app marketing is essential to ASO. The effect on organic app store results is fantastic. So let’s cut to the chase and get you savvy about paid acquisition strategies.

• Polish your product page listing. It’s like your shop window - the first thing users see. You’ve got to make it stand out with a snappy title, persuasive description, and visuals that pop. Custom product pages and custom store listings should hit your users’ sweet spot, making 'em rush to tap the download button.
• Get those app-install campaigns rolling. Spread your bets across various ad networks. It’s like tossing a wide net to reel in a steady flow of new downloads every day, giving your app’s organic visibility a hefty boost.
• Play the Apple Search Ads (ASA) game. Bid on specific keywords to get your app to the top of the search results. It’s like being the first horse out of the gate in a race. ASA can give you insights into the keywords that work, feeding your organic ASO strategy and cranking up your app’s performance.
• Ride the social media wave. Paid ads on Facebook, Instagram, or TikTok can get your product pages in front of more eyeballs. The good thing is,?you?can A/B test your custom pages on these platforms, so you’re always fine-tuning based on what lights a fire under your audience.

Remember, it’s about blending organic optimisation and paid strategies. Together, they pack a punch that takes your ASO to new heights.

Localise Your Product Page Store Listing

The art of app store localisation is not just about spitting out text in another language. No, no, speak your users’ lingo. Paint a picture that speaks to the soul of locals, making your app feel like a neighbour they’ve known for ages.

The first step??Translation. But that’s just you getting your foot in the door. You need to understand how people in different parts of the world search for apps. They have their own unique way. So, get your hands dirty with keyword research, find those golden words locals use, and make them shine in your app's copy.

Now, let’s talk about?culture. Icons, screenshots, previews – everything needs to be dipped in the local flavour. You see, what tickles the fancy of a Brit might leave a Japanese utterly confused. If your app is about finding love, don’t shove a British-named profile down a Japanese user’s throat. It’s like serving fish and chips at a sushi bar. Not very appetising, is it?

And here’s the real trial: You’ve got to?test your localised listings?until your fingers bleed. A/B testing is the sword you wield here. It helps you uncover what gets the local heart racing, ensuring your app doesn’t just sit on their?phone,?but becomes a part of their daily life.

And lastly, don’t forget to localise your app store listing for?paid ads. It’s like being a chameleon, adapting to different environments, which can give your conversion rates a hefty lift.

Remember, localisation is not a one-off job. It’s a dance you keep perfecting until the locals join in. It’s about resonating with them on a personal level.

Unleash the Power of Seasonality

Seasonality is like a hidden treasure?when it comes to boosting your app store conversions. Here’s how you can dig into it:

Make the seasons work for you. Each season has its charm. You can use this to your advantage. Got a fitness app? January is your golden period, thanks to those New Year’s resolutions. Running a retail app? The holiday season is your time to shine. The trick is to tweak your app’s metadata and creatives to ride these seasonal waves.

The Omni-Multimedia approach. Use multimedia to stir up a buzz across online networks, social media, email, and even traditional media like TV, radio and print. The idea? More exposure equals more chances of getting your app downloaded.

And if you pair this with an omnichannel strategy, you’re looking at a killer combo. This makes sure your potential user gets the same message and design, whether they came across an ad or landed straight on your app store page.

Don’t forget to?use the app stores' tools?at your disposal. With features like In-App Events on iOS 15 and Google Play LiveOps events, you can showcase what’s happening inside your app during key seasons. It’s a brilliant way to grab attention, boost your app’s visibility on the app store, and increase downloads during a seasonal event.

Finally, remember the golden rule -?localisation. Seasons aren’t the same everywhere. Christmas might be big in the UK, but not so much in some other places. So, your seasonal ASO strategy needs to fit the locale you’re targeting.

Advanced App Store Optimisation

ASO is like a magnet, drawing users to your app. It’s a two-step dance: first, get 'em to download, then convince 'em to stick around. But it ain’t just about downloads, it’s about creating an irresistible aura around your app.

In-App Purchases?(IAPs) are your golden goose. Optimise your offers and promotions. Make ‘em irresistible for your users. Send happy signals to the app store algorithms by turning downloads into sweet, sweet revenue.

Track your?In-App Purchase Rates?because it measures the effectiveness of your app in converting users to buyers.

Retention?is your app’s gravitational pull. It’s that magnetic force that keeps users circling your app. A high retention rate screams, “I’m worth it!” and the app stores love that.

So measure your?retention rate?to see the percentage of app users sticking around after installation.

Engagement?is about turning users into addicts, always craving more of your app. Understand users, track their actions, and tweak your app accordingly. Keep ‘em hooked with paid campaigns, notifications, and fresh content.

Monitor?Engagement Metrics?to help you understand how users interact with your app. Overall, the challenge is to grow your daily active users (DAU) and monthly active users (MAU).

App Size?matters. The slimmer your app, the faster the download. Ditch the excess baggage and make your app a lean, mean, download machine. Avoid the app stores large download warnings to the user. Friction is not your friend.

App Performance?is king. A slow, glitchy app is like a leaky bucket, losing users faster than you can say “update”. So, invest in quality coding and keep an eagle eye on those crash rates.

Regular Updates?are your opportunity to enhance the user experience. Each one is an opportunity to improve, show users you care, and signal to the app stores that you mean business.

Android Vitals?shows heart health performance data to up your game. A healthy rate here can boost your ASO.

UX/UI?is your app’s friendly face and interaction. Make it count with an intuitive design, smooth navigation, and engaging content. Remember, a user-friendly app is a well-ranked app.

SEO for Mobile Apps

App Store Optimisation (ASO) isn’t just SEO for mobile apps. Sure, we do optimise for search in the app store, but our goal is to get your app installed... organic or paid... it doesn't matter.

The main difference between SEO and ASO? Search engines like good-quality backlinks, while app stores love app downloads.

But hey, did you know your mobile app can mingle with search engines too? Yep, search engines don’t just index websites, they index apps as well.

Indexing your app?shines a light and increases its visibility on Google and other search engines.

To get your app crawled and indexed by the search engines, you'll need your app linked to your website. Send an invitation to search engines to come take a look at your app.

Now, here’s where it gets a bit tricky. App indexing works differently for iOS and Android apps. For iOS, you need to create universal links, but for Android, you’ll use intent filters in your app manifest and Android App Links.

Want to supercharge your ASO strategy? Get?hold?of?high-quality backlinks. They’re like threads of the web, guiding potential users from all over the internet right to your app.

Although it’s not confirmed if app store algorithms consider backlinks as a ranking factor, the increased traffic to your app store page can’t be shrugged off. Think of backlinks as party invitations - the more you send out, the more guests (or potential users) show up!

And if you get backlinks from active websites, you’ll sprint ahead in the search result rankings faster than Usain Bolt!

ASO Climax

All in all, App Store Optimisation (ASO) is a pivotal tool for maximising an app’s visibility, downloads, and revenue in the crowded app marketplace. ASO involves the strategic use of keywords, engaging descriptions, and compelling visuals. Key ASO strategies include thorough keyword research, page listing optimisation, conversion rate optimisation, and user acquisition tactics.

Major benefits of ASO include increased app visibility, improved download rates, targeted user acquisition, reduced marketing costs, and enhanced brand strengthening.

An effective ASO strategy should not be a one-time process but a continuous cycle of optimisation, testing, and measuring. It’s also important to localise your app for different languages and regions and adapt your strategy to the specific app store’s rules (Apple vs. Google).

Furthermore, ASO involves user acquisition and engagement tactics, including paid app install and engagement campaigns, and display ads. Advanced ASO strategies include optimising in-app purchases and improving app retention and engagement.

Lastly, SEO for mobile apps can enhance your ASO strategy by indexing the app on search engines and getting high-quality backlinks.

In essence, ASO is a holistic and ongoing strategy to ensure an app doesn’t get lost in the crowd and stands out to potential users.

Now, dig into these ASO techniques and strategies, and apply them to your app marketing. Or unlock the secrets to app store success with ASO services.