Questions and Trust
Everyone must work, but for many of us that job isn’t just a paycheck, it’s an opportunity to express ourselves and make something better. Entrepreneurs and go-getters often feel as if they carry the weight of an entire organization on their backs, and therefore could always use a little extra motivation. As Oprah Winfrey once said, “I feel that luck is preparation meeting opportunity.”
There are many questions we must ask ourselves. The entrepreneur might start with, “what do I know that could help society and give me a roadmap to success” and, “what part of society could be my target market?” Then the question could be, “do I want to offer a product or a service” and, “do I want to be a leader in that market, or a me too?” When starting a business remember the words of Andrew Carnegie, “The first one gets the oyster, the second gets the shell.”
Questions play a major role on every level of the business from the CEO down the line. One of the key factors is sales. If sales aren’t made there is no business, and everyone who invested their time and/or money loses as well. The salesperson might be asking him or herself, “do I believe in the product or service, and do I trust and believe in the leadership of the organization?”
Every team member on a subliminal level is asking that same question about trust, and the team leaders are asking the same question, “can I trust my team?” Dr. Joyce Brothers once said, “Trust your hunches. They're usually based on facts filed away just below the conscious level.” You must discover you, what you do, and trust it. Remember, every sale that is made should be built on trust. These sales are not only to prospects but to your fellow team members on each level of the organization.
In selling to prospects, the salesperson must build trust, again, without trust, no sale. Trust can be built on every level from the culture of the organization, its philosophy, customer service, accounts payable, to how phone calls are handled. One area of the phone that is usually ignored is when a caller is placed On-Hold. Here you have the perfect opportunity of starting or continue building that trust bond. Will Rogers once said, ‘Even if you are on the right track, you’ll get run over if you just sit there.”
Since 1987 HoldMasters has been helping both Fortune 500 companies, mom and pop businesses, and home-based businesses, around the nation increase their ROI with custom On-Hold-Messages. It can up-sell and cross-sell present clients and inform prospects of your business and philosophy and helps keep the emotional connection alive. It makes a small business sound big and a big business sound friendly.
Let HoldMasters help you when your business is on the line.