Questions to strengthen existing customer relationships

Salespeople should never take their customers for granted. It is good sometimes for yourself and your client to reflect on your recent accomplishments working together. Because you never know if and when your competitors are trying to steal your important clients, I suggest asking a few of the following questions which you can put into your own words so the questions are conversational. Ask the following types of questions, and you’ll turn good relationships into great ones:

• What do you feel we are doing right to sustain our business relationship?
• What could we be doing differently in order to ensure that you achieve your goals?
• What’s most important to you for us to keep focused on your objectives?
• If you could enhance one thing about our business relationship, what might that be?
• In what ways can we make your job easier / more profitable?
• If a prospective customer were to ask you to explain why you do business with us, how would you respond?

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