QUESTIONS TO MEASURE MARKET RELEVANCY
Before you develop a marketing strategy that suits your business, you need to have a clear idea of your business and the position you hold in the market. This is called positioning. You need to be frank with the answers you provide to the following questions, they can help you work out your business' positioning - your relavancy in the market.
- § Who are your target customers?
- § What are they interested in?
- § What are their problems?
- § What needs do you target customers have?
- § How do your competitors meet the needs of your target customers?
- § How can you do it better?
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This information will help you work out your market position (e.g. high-end, competitive or low-cost) and your unique selling position (i.e. what gives your business a distinctive edge).
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