The Questions They Asked...

IN THIS EDITION...

→ Addressing Podcast Questions

→ Business Owners: when to measure podcast metrics

→ A Bundle you can't miss

Podcast conference season is far from over...

In fact, just last week, I presented at two about one of my favorite topics:

How to use human behavior and analytics to grow listener engagement on social media

The questions I got from the audience ranged from beginner to experienced:

• "If I'm just starting, how do I choose which social media channel is the best for me to engage with listeners?"
• "I take forever to create social media posts, can I start a newsletter instead?"
• "How many podcast promos should I make?"
• "How do I promote my podcast if my show is audio-only? Everyone's saying video is the way to go?!'

These 1-1 interactions are key to reminding us of listeners' struggles, hurdles, and the language they use to describe their circumstances.

Using those specific terms and keywords on our content can help us craft episodes that turn passive listeners into raving fans who want to get more involved.

So if you've been podcasting and your online engagement is frustrating you... it's time to book a discovery call to find the root cause of the problem.

Ana

P.S.: I've had three calls this week with podcasters experiencing stagnation: you're not the only one struggling, so book yours!

P.P.S.: This email is written by a multilingual so it may accidentally include grammar mix-ups. ??♀?

When and How to Effectively Measure Your Podcast Metrics: A Business Owner's Guide

As a business owner, you're familiar with measuring key metrics: leads, website traffic, profits, and losses.

But when it comes to your podcast, how often should you track its progress?

In this week's episode, I break down how frequently you should measure your podcast's success and which specific metrics you should be monitoring to ensure you're not wasting time or missing crucial opportunities:

Podcast News & Resources

• This week, Samsung Podcasts announced the platform is to close on December 1st. Only podcasters whose shows had been previously submitted to the platform received the announcement.
• If you have no idea about how Spotify for Podcasters Creators' new features can impact your show, this article from Brian Barletta is a must-read: https://soundsprofitable.com/article/the-implications-of-spotify-for-creators/
• Jay Clouse, host and founder of Creator Science, breaks down how his podcast fits in his ecosystem, and the role it plays in his $500K+ business (hint: it's not growing his audience): https://creatorscience.com/podcast-strategy/
• If you're a woman or minority who creates content (podcast included), your opinion is wanted here: https://app.onlinesurveys.jisc.ac.uk/s/leeds/her-story-market-reaserch-1

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