Questionable Content

An unused but powerful content marketing strategy: Q&A Content Marketing

Q&A Content Marketing powerful method for simultaneously:

• growing your audience
• giving you easy content ideas
• flexing your knowledge and experience

This is a super powerful method to add to your content creation and audience building arsenal.

It’s all about?answering the questions?your customers have.

Sounds simple. But we’ll cover how to use this powerful method to catapult your audience growth.

(You are reading Part 1 of a 5 part AI Business Playbook created by the AI Entrepreneur Kyle Balmer).

Building an audience is crucial to?any?business.

The greatest product or service in the world will fail without distribution.

It doesn’t matter how good your stuff is if nobody knows about it.

Listen to Tibo. Tibo knows:

Distribution starts by building an audience.

In my BATON framework Audience is the very first step after working out?what?your business actually does - Business,?Audience, Tribe, Offer, Network. Without this the rest is moot.

Building an audience for a business is more than being good at dancing on Tiktok or being ridiculously good looking. If you are also these then more power to you.

But for the rest of us mortals (myself very much included!) we build an audience for our business using content marketing, specifically content that educates and informs.

This sort of content helps us:

• be liked
• be known
• be trusted

By talking about our particular area of expertise we build trust. And that trust can be converted into sales.?This guy/gal knows what they are talking about - I would like to buy their stuff.?It’s really that simple. Not easy, but simple.

Question and Answer

As a business owner the best way to build this trust is by educating people about your niche.

You immediately become the authority.

For example the other day I looked through the new EU Artificial Intelligence Act and shot a 3 minute video giving the highlights.

For any business owners using AI (especially in the EU) this video was valuable.

I had one WhatsApp message from a contact like this:

You need to be in a similar position of authority in your niche.

It doesn’t matter what the niche is. It doesn’t matter if it is B2C (business to consumer) or B2B (business to business).

What’s important is that?you, personally, are?known?for your expertise.

The best way to build this authority is to answer the questions that your audience has.

I’m borrowing this concept from a book called?They Ask, You Answer?by Marcus Sheridan. Well worth checking out. We’ll cover the basics this week though.

The general thrust is that you need to answer questions that your audience (and thus potential customers) have.

For example let’s say I run a company that helps men who are losing their hair.

Their questions will be things like:

• how does hair loss happens?
• how can hair loss be prevented?
• what does hair loss look like?
• how does hair loss occur?
• how does hair loss start?

These are questions that my customers are?already?asking.

As an expert in the field (who runs a business in the niche!) I step up and answer these questions.

In the next Part I’ll show you how to find what questions people are asking. In the Parts after than we’ll look at how to answer these questions using social media and for SEO Google results.

The basic idea though is that we are going to answer the pressing questions our customers have.

Customer questions > We answer > Customer trust > Purchases

Let’s get started today with a prompt that’ll get the creative juices flowing. In the next Part we’ll do this systematically to provide us with infinite list of questions to answer.

By plugging in:

I get the following output:

This is 1 of 5 stages that ChatGPT gives me. This prompt will generate a lot of content ideas.

Right now your only goal is to review the questions offered and ask if you are able to answer them.

If yes: this content marketing method will work perfectly for you.

If not then less so! And it also brings up the question of whether you are in the right niche or not. Your business niche?should?be something that you know like the back of your hand. So use this as a wake up call if these questions are too challenging for you!

In the next Part we’ll look at different methods of collecting up questions so that we have infinite content ideas.

Pulling it together

Over the rest of this Playbook we’ll look at how to practically deploy this technique.

By the end of it you’ll have a system for building your audience, authority and trust simultaneously.

A reminder of what we’ll be covering :

• Part 1:?Questionable Content
• Part 2:?They ask, you answer
• Part 3:?Time for answers!
• Part 4:?RIP Yahoo Answers
• Part 5:?Q&A ouroboros

Want the full AI Business Playbook - ‘Q&A Content Marketing with AI’?

For a limited time it’s available free here: https://aibusinessbreakthrough.com/qna/

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