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Question – What is the best way to get a local business noticed on Google search without hiring an SEO company?

David Winch (MA, MIET, FInstSMM)

发布日期: 2023年6月27日

“Local” is a bit of a red herring here. My advice applies to all businesses.

The answer to your question is Pay-per-Click advertising, that you change to Pay-per-Action advertising as soon as you have gained sufficient history to do so.

Points to bear in mind, assuming the Google search engine:-

There will always be three or four PpC/PpA adverts above the top ‘natural’ results
You cannot ‘rank a site on Google’. Google ranks a ‘page’ for a given keyword, phrase or search term!
PpC/PpA gives predictable results, once you have tested enough ideas and built up enough history
SEO does not give predictable results

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Question – What is the best way to get a local business noticed on Google search without hiring an SEO company?

David Winch (MA, MIET, FInstSMM)

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