The Question That Makes or Breaks Executive Interviews

???? Jacob here,

Welcome to Part 2 of our deep dive into "The Big Four" executive interview questions.

Last week, we explored how to master the "Tell me about yourself" opener. Today, we're tackling an even more nuanced challenge: "What's next for you?"

A simple question that can derail even the most accomplished executive's interview. I’ve found that most folks misunderstand what's really being asked.

This isn't small talk. This is a power move. A test.

In today's comprehensive guide, I'm sharing advanced strategies that have helped countless executives transform this tricky question into a strategic advantage (and leverage).

Click through to discover:

• Why showing too much—or too little—ambition can derail your entire trajectory.
• The psychology of inevitability: How to make your vision feel both compelling and natural.
• Advanced positioning strategies that create negotiating leverage before you reach the offer stage.
• The four psychological triggers that turn your answer into a movement.

This is the same framework I use with private clients to help them land transformative roles while maintaining their negotiating power.

[Read the full article →]

Next week, we'll explore why the "Why did you leave?" question is really about trust, not transitions.

Stay fearless, friends.

PS: What do you think of the lion-themed graphics—love them or loathe them? ?? I’m toying with a few ideas and need your input before I go full-on 90s neon cityscape vibes with greens, pinks, and blues. Your thoughts might just save me from a colorful overcommitment! Send me your thoughts.