A Quest to Preserve Digital Spaces for Latine Voters

Meet the Firebird at the Frontlines of Domain Investing Advocacy

For multicultural citizens contributing to shaping our democracy, protecting digital land—and information environments is an imperative defense act that can combat the inception of misinformation.

Every year, about 1.4 million Hispanics in the U.S. become eligible to vote. According to Pew Research, Latinos are projected to account for 14.7% of all eligible voters in November 2024, a new high.

Hispanic eligible voters tend to be younger than eligible voters overall. Only 33% of Latino eligible voters are ages 50 and older, compared with 48% of all U.S. eligible voters.

In preparation for the 2024 voting season, Janice Torres-Perez of The Brand Phoenix preserved key web domain names geared to the Latine voter by taking them off the internet auction block—yanking sites from the reach of potentially nefarious and anonymous entities preying on data to create a divide.

The titles available through her Domain Phoenix extension include Latine.vote, LatineVote.org, LatineVote.com, LatineVote2024.com, Latines.us and others.

With the stewardship of these online estates, she plans to donate some to vetted non-partisan organizations aligned with good nature towards U.S. Hispanic voters.

Youth voters are increasingly absorbing identifiers like Latinx and Latine into their lexicons as alternatives to Latino (Latina/Latino) and Hispanic. Latine can also be expressed in plural forms. It's appreciated as a more easily pronounced describer than Latinx.

Torres received training at PeaceTech Lab, an organization started at the International Institute of Peace, which creates framework to stop the spread of violence and misinformation online.

Capitalism drives the domain industry, but?The Brand Phoenix?hopes to serve as an agent for equity. The group encourages people and purpose-driven organizations to avoid leaving their digital spaces unattended.

Want to know the deal about dots?

Internet Corporation for Assigned Names and Numbers?(ICANN), the nonprofit organization that coordinates the Domain Name System (DNS)., is a great resource for knowledge about domain registration compliance.

NamesCon is an informative and future-forward B2B event where the domain sector gathers for idea exchanges. Torres has attended their virtual conferences.

Visit www.thebrandphoenix.com for more information about this campaign.

Interested in one of these voter sites?

Tell us about your non-profit group and mission by emailing [email protected]. We want to donate sites to good noisemakers.

Non-partisan for-profit brands are eligible for acquisitions and platform collaboration if values align and their investment in the community is empowering, authentic, and widely respected.

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