It is a quest to build your Personal Brand
Anjali Bawa
Business and Partnerships Consultant | Startup Mentor | 30 under 30, Indian Achievers | Google Digital Woman
Personal branding isn't something that comes with a handbook rather it’s a process that takes time and effort to master.
Leads, conversions, sales, and everything else linked to industry growth are all directly related to personal branding.
Personal brand = Business brand
Personal branding in the form of recognition, awards, and praise establish your authenticity and credibility as someone who knows what they're doing.
Sincerity and persistence in expressing your viewpoints will drive people to notice and seek you out. Not only recognition and networking, but personal branding will also open the doors to more opportunities like being invited to more speeches and sessions.??
One opportunity leads to another in the world of personal branding.
Starting a business is extremely difficult; it's like a vicious never-ending cycle of discussions, decision-making, and managing diverse teams.
So, you must constantly listen, adapt, and interact on a regular basis.
How can you develop your personal brand?
First and foremost, you must manage your personal brand similar to how you handle your personal finances.
Be real and authentic in communicating your purpose and mission to the audience, and comprehend whether your goal is sales, career switch, Business Development, or Networking. Keep up with the current trends by reading news, creating content, and staying informed. Understand your audience and users and perform user segmentation and buyer persona creation. Create content, be consistent with it, and be diligent.
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Whether you are an entrepreneur, a firm, an executive, or a freelancer, networking is critical in personal branding. It is typically associated with the business and start-up sectors. it is for everyone, regardless of who you are, it expresses who you are and how you wish to advance in your career.
From the standpoint of a founder, which is more important: personal branding or business branding?
When you create a personal brand, people will look at your profile and Google you. determine your priority and each goal will necessitate a distinct strategy. As a result, it has become synonymous with business branding.
Business branding, on the other hand, is the company's firm foundation- the company's culture, principles you wish to establish as a founder, and communication in the workplace. Business branding begins with the founder's idea, but it takes an army to build it.
Creating a personal brand is difficult but not impossible. The secret sauce to developing a personal brand is hard work and consistency. You're already ahead in the game because 70% of people aren't doing it. discipline, motivation, and consistency will help you achieve it.?Align your goals as concentrating on too many tasks at once will only result in confusion.
Is money required to develop a personal brand?
Building a personal brand is a deeply personal experience. You will be corrected, People will comment on you but you need to get this in your head that these are your objectives, vision, story, and voice. Paying someone can help you structure your thoughts and even develop a strong marketing strategy. You can also get a lot of engagement. But will that help you build a strong presence? Will that help you figure out who you are? Will this assist you in determining how you want to be perceived?
No amount of money can educate you on how to be motivated to establish your personal brand. No amount of money will teach you how to be consistent. you need an authentic credible voice to build a personal brand that is your identity. You don't need money to hustle.
The ambition to establish a personal brand must come from within you. Nobody can guide or motivate you. It is your voice & tone. What you are feeling is shared by others. That is why you should create material that is relatable.
It's a quest to build your personal brand!
You've got 99 problems, but content marketing ain't one | 30-40% revenue increase for 257 clients | Founder @WrittenlyHub - B2B & SaaS Content Marketing Agency
2 年From the standpoint of a founder, I believe personal branding can do more good to your business than business branding itself. When your audience sees the face behind the business, The stories behind your starup, The real behind the scenes, They will definitely trust the brand more.
?Sales Mentor & Trainer for professionals & Founders ??Global Women in Sales to Follow 2024 ?Founder SalesWomentoring - India's only exclusive Women's Sales community?Sales Coach for BFSI ?Nasscom Mentor
2 年Yes your personal brand is your voice. Use it with courage and authenticity to talk about what you truly belive in ..what you truly embody.Good thoughts Anjali Bawa
Helping struggling coaches to 'Launch' their business | Sales Coach | Sales Trainer | Business Coach | Mentor @ IIT Mumbai e-Summit
2 年Voila, interesting read...
Custom Research & Analytics for global Professional Services firms and Corporates | Evangelizing Augmented Intelligence: AuI=HumInt+AI - to deliver actionable Competitive & Market Intelligence
2 年A topic close to my heart - always happy to help if you need to brainstorm...