The Quencher: Augmented reality advertising, personalisation and Google Analytics 4
Thirst Creative
An independent, Melbourne based full-service creative agency that helps your brand to connect.
Welcome to The Quencher by Thirst Creative, keeping you informed and refreshed with the latest happenings and trends?across the world of branding, digital, marketing and more.
Nostalgia & Augmented Reality in 2023
Get ready to feel the nostalgia in 2023, as brands, technology, and institutions find innovative ways to recreate the past, according to Horizon Media's Top Trends report. Cartier has already taken a step forward by celebrating the history of their Tank Watch with an immersive augmented reality journey on Snapchat, which has engaged over 250 million daily users.
Augmented reality technology is introducing new creative opportunities for brands, and Cartier's use of AR has made the luxury industry more accessible, personal, and practical for everyday users. This creates an accessible yet creative medium for people to engage with, pushing the limits of creativity and innovation in marketing channels.
Check out more digital trends in our blog here.
It's Personal
Personalisation has been a buzzword for a few years now, but in 2023 we expect to see it become even more sophisticated. Businesses will need to use data and machine learning to create personalised experiences for their customers across all touchpoints.
One example of this is Australian fashion retailer, Cue, which implemented AI-backed products to build hyper-personalised customer experiences on its website. Using features such as Mobile Exit Intent and segments like “Likelihood to Purchase” and “Discount Affinity”, Cue was able to target highly-precise market segments, track customer behaviour, and generate more leads, resulting in an improvement in overall conversion rates.
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A Huge Pain Point with GA4 (SOLVED)
Moving away from our beloved Google Analytics/UA/GA3 to Google Analytics 4/GA4, is a lot like trying to find the cutlery drawer in a friend’s kitchen. Many marketers are starting to severe the dependence on GA3 and beginning to pull ordinary reports and metrics with great difficulty in the new GA4 environment.?
One of those reports is your bread and butter Page or Event acquisition by Source / Medium. For example, you’ve got a new Goal (now known as an “Event”) and you want to find out what proportion of traffic was driven by Google Ads. Simple, right? No.
No longer can you navigate to your Goal, Page, or Event, and then select Secondary Dimension = Source/Medium.
To find out how many Goals or Events* can be attributed to your Google Ads you, have to go to:
Need help with your GA4 migration? Get in touch today, we can assist with training, creating key reports or actioning the entire migration process for you.