Quarterly Newsletter

I love fall because it’s the nicest weather of the year in Columbus, Ohio. The nights are cool and crisp, and the days are sunny and warm, and there’s very little humidity. On top of all that, it’s the start of the football season.

There are only three month left in 2024, but that’s enough time to sprint the finish to end the year right and roll into 2025 with momentum. I hope you’re on track for a great year, professionally and personally!

But here’s the biggest news to share with you. Our daughter Abigail and her husband Tyler are expecting! Jane and I are excited to become grandparents in March. Being a father has been one of the greatest joys in my life and I have a feeling being a grandparent will match or exceed it.

Sincerely, Brian

What’s Influence PEOPLE all about?

• ? ? ? Why – Help you enjoy more professional success and personal happiness.
• ? ? ? How – Teach you the science of ethical influence.
• ? ? ? What – Speak, write, train, coach, and consult.
• ? ? ? Who – Clients include leaders, salespeople, business coaches, insurance professionals, and more.

Here’s What’s New…

Speaking

Q2 included trips to Indianapolis, Westfield Center, and Des Moines. That was in addition to work here in Columbus and online training. In a few weeks I’m off to St. Louis and then it’s Melbourne, Australia! When I left my corporate role, one of my goals was to travel the world to teach people about ethical influence and the impact it can have professionally and personally. Hopefully the trip to Australia will be the first of many overseas adventures for Jane and me.

Writing

My newest book, His Story, My Story, Our Story, launched in early June and I continue to be overwhelmed by the feedback.

The book delves into my father’s time as a Marine Captain in Vietnam, the impact those experiences had on my life, and our relationship. If you’ve not already picked up your copy, visit Amazon , Barnes & Noble , or Books-A-Million .

Here are recent comments from readers:

“I enjoyed reading you and your father’s story. It motivated me to consider the positive influence I can have as a father over the next 20+ years, Lord willing!”

“The author’s very moving and (for me) tear-generating book beautifully and painfully described all the by-products of such a brave sacrifice.”

“You, your dad and your family positively influence the world around you.”

In Case You Missed It…

During the quarter I was a guest on several more podcasts. I enjoy podcasts because of the people I meet, exposure to new audiences, and a chance to share influence stories to help listeners.

Above Board with CandorPath Podcast ?– The Power of Pre-suasion

John Kennedy invited me back on his show to talk about Pre-suasion, ways you can set the stage for more effective influence. We also touched on the ethics of influence. John is such an enjoyable person that I could talk to him for hours, but we limited our conversation to 45 minutes. To watch and listen on YouTube, click here .

Keep Hustling Podcast – Virtuous Hustle

I connected with Aaron Gordon after hearing his interview with a mutual friend, Carey Wallace. We dove into the significance of honesty and transparency in sales, the ethical use of influence, and the psychology behind persuasion. I shared my journey from the insurance industry to becoming an entrepreneur and highlighting the importance of addressing objections strategically. To listen in on YouTube, click here .

Shopper Approved Podcast – Applying Robert Cialdini’s Principles of Influence in Business

I met Duane (DJ) Sprague and Scott Brandley at Influence Amplified when they were promoting their new book, Reputation King . Because they’re big Cialdini fans, they invited me on their show to talk about different ways to utilize the principles of influence in business. Click here to check out the episode.

Brian Ahearn

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE ?and a faculty member at the?Cialdini Institute . An author, TEDx presenter, international speaker, coach, and consultant, Brian helps clients apply influence in everyday situations to boost results.

As one of only a dozen Cialdini Method Certified Trainers in the world, Brian was personally trained and endorsed by Robert Cialdini, Ph.D., the most cited living social psychologist on the science of ethical influence.

Brian’s first book,?Influence PEOPLE , was named one of the 100 Best Influence Books of All Time by Book Authority.?Persuasive Selling for Relationship Driven Insurance Agents ?was an Amazon new release bestseller.?The Influencer , is a business parable designed to teach you how to use influence in everyday situations.

Brian’s?LinkedIn courses on persuasive selling and coaching have been viewed by over 750,000 people around the world and his TEDx Talk ?on pre-suasion has more than a million views!