Quarterly mVAS/DCB Update: Dec 23
Welcome to the December edition of MCP Insider, our digest of insights from the mVAS/DCB ecosystem.
In this edition:
First, news from MCP. Back in October we launched MCP SCANNER 3.1. The latest version of our mVAS ad monitoring platform includes new features and enhanced functionality making it more user-friendly and providing a deeper dive into our data. You can read all about it here.
MCP has also had a busy few months attending industry events. In September Declan Pettit and David Ashman spoke at MEF CONNECTS the Future of Fraud Prevention, recordings are available here. We then attended the Global Carrier Billing and Mobile Payments Summit, followed by World Telemedia in October. Most recently, the team were at Africa Com in Cape Town.
It has been great to see familiar faces, catch up with valued clients, and make new connections at these events. We look forward to continued collaborations in the coming year, see you at Mobile World Congress and Telemedia 8.1!
The MCP Insight Team
The future regulation of UK phone-paid services
With the publication of the Consultation and draft PRS Order, the Ofcom takeover from the Phone-paid Services Authority (PSA) is now taking effect.
Is DCB Going Mainstream in Germany?
Recent developments in the DCB space in Germany are reshaping the market, making a focal point in Europe. In this article we explore the opportunity the market presents for all players in the mVAS/DCB value chain.
It’s the Most Wonderful Time of the Year (for Fraudsters)
Explore the deceptive practices targeting unsuspecting consumers during the holidays and discover how compliance requirements and self-regulation create a resilient business environment.
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Safe and Sound? The Online Safety Act
David Ashman, Head of Compliance, shares his thoughts on the new UK Online Safety Act in Telemedia Magazine, and the implications for players across the DCB value chain. Does this legislation level the playing field for DCB? Let us know your thoughts.
Interview with COO Toby Padgham
MCP’s Toby Padgham discusses how to reduce complaints and the risk of regulatory fines impacting carrier billing revenue.
MTN Ad Buying Power Goes from 0-78% in Just 3 Weeks
MTN and Disney+’s dominance of the mVAS ad buying space in October, demonstrates the power of premium brand partnerships. It’s a growing trend in the mVAS/DCB industry, and one that we’re monitoring closely at MCP. Learn more about MTN’s growing market share in this article.
Are you falling foul of Google Ads Policies?
With 27 policies it’s not surprising that marketers sometimes find their ads disapproved. In this blog post Thomas Tinker shares the top reasons Google ads get disapproved, and how to prevent this happening.
That’s it for this edition! If you’ve found it useful, please share with your colleagues.