Quarantine Yourself, Not Your Branding !

This message is for all businesses owners and entrepreneurs. 

Hope you and your family are safe during COVID19. 

This is not the time to pause and sit back, this is the time to think smart and be considerate. 

Let us all together pledge to put all our efforts in keeping the wheels of economy moving as far as possible by whatever little we can. 

Let us try to understand how. 

1. If you are into service industry or online products or any other industry that can do sales or generate leads at the moment, you are in a very good space since digital content consumption has increased 10x in last 2 months. 

2. A lot of you also belong to service/professional segments which are not online right now but your services can be provided virtually/online with little to small changes. For eg, legal, finance, healthcare, fitness etc. 

3. If you are from a product industry, it's time to think about adding some services (especially digital) to your portfolio to combat such situations in future. 

4. If your business model falls in none of the above category, it's time to gain brand loyalty like no other time. For eg, restaurants can give cooking tutorials, doctors can give tips etc.

Think of this, if you run your digital campaigns relevant to the situation and your competitor does nothing, where is the consumer likely to be biased after this COVID ?

5. It's time to do a complete SWOT of your business. Identify all underlying shortcomings and work upon them. It would be a great time to give your website that makeover that has been pending since long. If you have been thinking about rebranding, it's a great time. 

With above all, my idea is to keep ourselves and our teams engaged and also come out in best possible shape out of this situation that we could. At least we will have the satisfaction of putting all our efforts that we could. 

If you need any help in identifying a service based model that can be created for your business or how to market keeping current audience sentiment in mind, please feel free to connect and I will be more than happy to serve you.

Don't worry, you will not be charged for this call ??.

Rather it's a great time to connect over a call that has been long due. 

Regards

Saransh Gupta