Quantum Roundup | January 2023
What's in-store for William Grant & Sons?
This festive season, we developed modular, in-store creative displays for William Grant & Sons brands in Sainsbury's stores across the UK.
?By tapping into seasonal occasions, we positioned William Grant & Sons brands as THE drinks for gifting, hosting and sharing with loved ones.
B.Ink at London Christmas Craft Beer Festival
We celebrated the launch of Accolade Wines' B.Ink at the London Christmas Craft Beer Festival 2022 in a 2 day experiential activation.
Throughout the event activation, consumers interacted with the B.Ink brand firsthand, with the opportunity to taste, “leave their mark”, and also enter into a wider social competition to win a year’s worth of B.Ink wine.
Some Fresh Faces!
A huge welcome to three brand new additions to the Quantum family! Say hello to Account Manager -?Zoe, Brand Strategist - Chelsea, and Head of New Business - James.
We are so happy to have you onboard!
Closing out 250 years with Wilkinsons Sword?
For 250 years, Wilkinson Sword have been there, helping prepare guys and girls for the moments that really matter. To celebrate this huge milestone, in December we closed out the brands biggest ever on-pack giveaway campaign with over ￡250,000 worth of prizes up for grabs.
Read exactly how we did it below.
领英推荐
Off-Trade Retail Safari - Issue 6
Delve into the world of FMCG brands in-store with Quantum's Retail Safari - an exclusive report bringing you to the cutting edge of retail activations across the UK.
Our Retail Safari showcases innovative activations that have been popping up in shops over the past few months, providing an insight into what brands are doing to make their products stand out above the rest.
Fasten your seatbelts and check out the Safari now!
Blog: FMCG Marketing at the Point of Sale?
Designed to help alleviate visual barriers and enhance the overall shopping experience, POS marketing encourages customers to make in-store purchases at the crucial few moments before they check out.
Read our latest blog to dive deeper into the world of POS marketing and the impact it's having in FMCG.
eBook: Now, Next and Future of Retail
We've pulled together insights and opinions from some of the best thinkers and marketing practitioners in the FMCG space for our brand new eBook: Now, Next and Future of Retail.