Quantitative & Qualitative Research Application in ?Corporate Sector

1. Introduction. Simple and easy way to understand difference Quantitative and Qualitative Research is by following logical approach and using daily life examples. Ist we must be clear about the concept and meaning of Research, as it is combination of two words Re and search meaning there by searching facts again and again this what a researcher follows in research. It has its two main types Basic Research and Applied Research. In its broadest sense, the term research may be used to describe any activity that is primarily focused upon the search for knowledge. In a more narrow sense, research is usually taken to be concerned with the systematic development of new knowledge. So, research can include the ‘looking up’ of existing (previously published) material, but that is normally thought of as just the first step in the research process. In business Organizations Research has a definite place for its usage for optimization of systems, processes and procedure focusing on output maximization. The Research concerns following:

• The expansion of knowledge
• The discovery of truth; and
• To make prediction.
• à Theory building is the means by which basic researchers hope to achieve this purpose.

1. In Social Sciences, General Research topics example may be given as follows:

(i) What produces inflation?

• Does student teacher interaction influence students’ performance?

1. A researcher is always looking for:

• Explanation
• Prediction
• Understanding the process to reach prediction
• These are the purposes of theory.

1. Business Research can be described as a systematic and organized effort to investigate a specific problem that needs solution. It is a series of steps designed and followed with the goal of finding answers to the issues that are of concern to us in the work environment. The first steep is to know where the problem areas are in the organization. Then collecting data,….., finding solution. In business, research is conducted to resolve problematic issues in, or interrelated among, the areas of accounting, finance, management, marketing and operations.

1. The Research is conducted by two broader ways that is Quantitative and Qualitative Research methods, the former uses mathematical and statistical tools of optimization and later uses qualitative optimization techniques. The quantitative Research includes Experimental technique, Surveys, Content Analysis and use of existing statistics where as Qualitative Research includes Field research, Case study and Focus group discussions. Here it is pertinent to mention that Quantitative Research Technique is more common in natural Sciences and on contrast to this Qualitative Research Technique is more often used in Social Sciences. In Business organization both techniques of research are used but it has been generally observed that there is less clarity of Qualitative Research to the business managers, so following details in the subsequent paragraph will help to clear the concepts about Qualitative Research Technique.

1. Qualitative research has its foundation in the philosophical concept of multiple realities. The belief, perception, feeling, and/or experience is real and a reality for the individual who is experiencing it. Health providers of nephrology care may view a patient situation very differently from the patient, differently from the family, or disciplinary team. All the viewpoints are realities or multiple ways of understanding the experience. As nurses, we believe in multiple realities, as humans have their individual capacity to make meaning based on many variables such as past experience, fears, anxieties, successes, emotions, relationships, traumas and more. If a room full of people from different ages, cultures, or socioeconomic backgrounds reacted to a video clip of 2 people arguing and wrote a response paper on what they observed or felt was happening, wow, we would read a variety of diverse responses. As nurses, we believe that each individual’s perception is valid.
2. Conclusion. Keeping in view the forgone facts, it can be concluded that Qualitative Research Technique has wider application for resolution of real time business related problems in corporate sector, since each problem in real world has multiple realities and solutions and each one has its true applications depending on the limitations of internal and external environmental constraints faced by business organizations during their corporate life cycle. So qualitative research helps managers firstly to dig out alternative solutions to a posed problem which in fact are multiple realities and finally this research technique also facilitates managers to select the best possible alternative solution at a particular point and time for their organization, thus helping them to achieve their business organization goals in an optimized manner.