Quality vs. Quantity - The right way to approach lead gen

There’s a deadly misconception floating around. One that can lead you down the wrong path. It’s costly in nature, but overall, wildly unproductive for what you’re trying to achieve.?

Discover why focusing on quantity over quality when it comes to lead generation isn’t the right approach. Learn what to do instead, put it into practice and then watch as your success grows:?

High volume, low return?

We get it - it’s impossibly frustrating (And fairly confusing, too). Generating so many leads, only to see a tiny percentage convert into actual sales. It’s enough to demoralise anyone.

Yet the thing is, too many people still think more leads mean more success. It’s an easy assumption to make. But it’s wrong.?

Why focusing on quantity never works

Lead volume isn’t the goal, lead quality is. Here’s why:?

More leads make more money, right??

Wrong. It can cost you more to pursue bad-fitting leads in the long term, all while converting less. And while it seems like common sense to do so initially, it doesn’t work in this context.

You could have 1000 leads…

But only 1 is qualified to convert. The other 999 could have absolutely nothing to do with what you’re offering.?

Not only can this hurt your brand, but it can dilute your presence in your industry. But it can also pull you away from quality leads you should be focusing on.?

The bottom line is that quality leads convert better, stay with your brand longer, and provide more value over time. It’s a much more predictable approach to ensuring success.?

The right way to generate quality leads

But what does a quality lead look like? It’ll depend on your offering, business and objectives. But for most, the telltale sign is that quality leads fit your business, engage well, and are likely to buy. To break it down further, this looks like:

1. Relevant: They fit your target market and match your ideal customer profile.
2. Engaged: They interact positively with your brand, showing interest by visiting your website, downloading content, or attending webinars.
3. Potential for Conversion: They have a genuine need for your product or service and are in a position to make a purchase decision.

Less is definitely more - generating quality wins

OK. So you know you’re approaching lead gen in the wrong way. How can you fix it? Well, here at Headland, we have a few creative ideas. But why explain them when you can see them in action for yourself:?

1. Targeted keyword optimisation

Take, for instance, our project with Bamboo Bamboo. We initially conducted a detailed analysis of their product portfolio and market performance to optimise keywords.?

This targeted keyword optimisation strategy drew qualified and high-converting traffic.?

As a result, we reduced overstock days by 30%, TACOS (Total Advertising Cost of Sale) by 15%, and ad spending by 35%.?

Ultimately, by focusing on achieving quality over quantity, our approach improved Bamboo Bamboo's marketing efficiency and profitability tenfold.?

2. Influencer marketing

Another but different example of how to achieve successful lead gen efforts is our work for Correxiko.?

In a nutshell, we used influencer marketing to effectively communicate key messages to a highly relevant audience.?

This approach helped us reach niche markets and enhance brand credibility.?

As such, the targeted strategy led to a 190.8% increase in total sales, a 484.2% rise in Amazon store traffic, and a 39% boost in web traffic.?

Now that’s more like it!

Say goodbye to wasted budgets; Hello, results that matter!

Understanding where your business needs to be is often confusing. We create strategies that help you reach the right audience, maximising revenue and ensuring your brand's visibility across the touch points that count.

Achieve cost-effective conversions and boost your ROI by optimising your marketing spend with Headland Marketing. Our expertise helps you increase the rate at which visitors become customers.

Book your free 1:1 call now: https://calendly.com/headland-marketing/45min?month=2023-11