Quality > Quantity When it Comes to Connections
Mornings With Matt Consulting | LinkedIn Consulting | Career Coaching | Public Speaking
Helping entrepreneurs craft their personal brand, tell their story and grow their online presence
Welcome to the inaugural edition of MWM’s LinkedIn Newsletter!?
You’ll gain concise and easily applicable tips to increase your personal brand’s reach.?Now that you know the gist - let’s get into it.
Actionable Personal Branding Tip: Quality > Quantity When it Comes to Connections
It’s easy to get caught up in the buzz of vanity metrics like the number of connections you have. You can have all the followers in the world, but if you don’t meaningfully engage with them, neither of you get value from the relationship. Here are three actionable steps to take to increase the quality of your network.
1?? Define your networking objectives
When building a platform personalized to your goals, it’s important to keep your intentions clear. Whether you're seeking out people to chat with, finding a new mentor, or sourcing clients for your business, differentiating the approach you take when networking can make all the difference. Write down 3-5 objectives you have for your personal brand to help guide your efforts.?
2?? Stay updated with the content shared amongst your network?
While it's easy to scroll through what can feel like an endless feed, regularly engaging with your networks’ posts demonstrates a willingness to contribute to the conversation. Commenting can look like asking questions, providing insights within your realm of expertise, or simply showing support to a friend in the industry. Through engagement, you build your brand up as an active member of your community (and get rewarded by the algorithm for doing so). Search for 3-5 topics in your niche and comment on 3-5 posts in those categories each day. In as little as 15 minutes per day, you can stay connected with your industry.
领英推荐
3?? Add Value?
The idea of wanting to help others in your network can seem like a vague place to start. Take on bringing value back to your connections by sharing resources useful to those around you. This can look like carefully curated and personally reviewed blog articles, industry reports, and workshops/courses you know to be supportive and beneficial. Making introductions for those who might be potential partners or clients can help two people in your network at once.??
And there it is! Three steps you can implement today to enhance your personal branding.?
Resources
Liked what we went over in today’s edition? Check out some more personal branding tips here:?
Moving Forward
LinkedIn is really what you make of it. Focusing on quality in both your content, connections, and chats is what’s going to set you apart in your journey of personal brand growth. Try it out and let us know how it goes!?
When you’re ready, here’s how we can help:?