Quality & Quantity: More MQLs, More Opportunities

Hey there!

Wow – I can’t believe it’s already April. With the ushering of a new month also comes a new quarter. We look forward to continuing to serve you with the best quality content – and work.

Don't miss how we were able to consistently improve MQL and opportunity rates with more cost-efficient MQLs for our Enterprise B2B Financial Services client.

Now, for the good stuff. From recent headlines in innovations and trends to the nitty-gritty technical deep dives, we’re focusing on what really matters.

View our blog for more.

Digital Marketing Channels Impacted by Third-Party Cookie Deprecation

We spoke with our platform representatives directly so you don’t have to! Dive into the ramifications of third-party cookie deprecation, complete with comprehensive insights. – Morgan Jarvis , Director of Paid Media, Workshop Digital

11th Outstanding JMU Digital Marketing Student Award

Workshop Digital is proud to announce the recipient of the 2024 Workshop Digital Outstanding JMU Digital Marketing Student Award. – Christopher A. LaRoche , Director of Small Business Solutions, Workshop Digital

• Did you catch our earlier announcement? Congratulations, Caitlin McGeehan!

Getting Ready to Engage With a New Agency Partner? Read This First

How do you know you’re talking with an ethical marketing agency? Here are 4 things you should be on the lookout for. – Christopher A. LaRoche , Director of Small Business Solutions, Workshop Digital

Quality and Quantity: Refining Strategies to Drive Higher MQLs and Opportunities

Our Challenge

• Boost website MQL volume to enhance sales funnel and demonstrate ROI.

Our Approach

• Collaborated with client's analytics team to automate data exports and integrate Marketo MQL data into Google Ads.
• Prioritized true MQLs over generic leads in campaign optimization, enhancing targeting precision and value generation.
• Leveraged Maximum Conversion Value bidding to emphasize bottom-funnel actions, signaling a strategic shift towards higher-value conversions.

Our Results

• Delivered 3,722 MQLs with an average cost-per-MQL of $453 from May 2023 to February 2024.
• Achieved immediate positive impact: +28% more MQLs and -43% cost-per-MQL in the second-month post-implementation.

Read The Details

Check out our current open positions here

That’s all for this edition of Shop Talk. We’ll see you in 2 weeks!