Quality, Quantity & Continuity: 3 Connected Dots
The trifecta of success: quality, quantity, and continuity

Quality, Quantity & Continuity: 3 Connected Dots

Hey there! I've got a question for you.

What do entrepreneurs want to build? Money?

To no one's surprise, yes, that's their goal—to build successful businesses that make money and, most importantly, keep doing so.

Today, I will discuss several key points that I believe are crucial in ensuring business continuity.

These are 3 connected dots that are essential in achieving your objectives

  • Quality?
  • Quantity?
  • Continuity?


Quality is what sets businesses apart, regardless of their type. It refers to the level of excellence and satisfaction customers experience with your products or services.

Quantity, on the other hand, is about making money and achieving your financial goals. By focusing on quantity, you aim to increase your market share, expand your customer base, and reach your desired financial outcomes.

Continuity is the key to long-term success for entrepreneurs. It's about keeping your business going and remains the main target for any entrepreneur. By prioritizing continuity, you establish strategies and practices that ensure the ongoing viability and resilience of your business.

The secret here lies not only in understanding the three dots but also in their order.

Quality over quantity. That's the rule, right? Well, I have a new one for you.

It goes like this: Quality, Quality, Quality, and then Quality.

This approach will help you achieve continuity and, yes, it comes before quantity. I understand that you might be thinking that you need financial stability to sustain your business. You're right, but not entirely.?

By prioritizing quality first, you can establish a solid foundation that will ultimately result in stable financial growth.?

Satisfied customers will continue to support your business, leading to long-term success.

The correct order is to prioritize quality to ensure continuity, and then the combination of quality and continuity will naturally lead to an increase in quantity.?

So, we can say that "Quality + Continuity = Quantity”

And while we are talking about quality let's talk about making your business better, starting with a big factor: your team.?

Here are some important factors to consider:

  1. Don't hire only junior or fresh grads: Even if you and your partners are experts, guiding newbies might not always work, especially if your partners aren't fully committed. It's better to have a mix of leaders, seniors, and juniors, or just start with experts (leaders and seniors). If money is tight, you can begin with your partners or wait until you have enough funds.?
  2. Debatable Statement Alert: Think twice about hiring freelancers or part-timers. Quality comes from dedication and commitment, and it's tough to find freelancers who are fully committed to only your work. This advice is mainly for important jobs like software development. For smaller tasks like graphic design or marketing, freelancers might be okay.
  3. Make sure your employees' personalities match your company's culture. It's not just about skills and pay but also about how well they fit in with your company's vibe.
  4. Avoid hiring family or friends when you're starting your business. You're creating a new work environment, and it's best to keep personal relationships separate.
  5. It's good to have a diverse team with different ages and backgrounds, but be careful to manage those differences well.
  6. When hiring, think about the future. If you're hiring a senior developer, imagine them leading a team in a few years. The same goes for other roles.
  7. Communication skills are super important. Try to have most of your team members good at communicating.
  8. If you're hiring fresh graduates, don't focus on just one university. Having a mix of people from different places can make your team stronger and more dynamic.

So remember to prioritize quality to ensure continuity and the combination of both will lead to an increase in quantity.? A simple equation for remarkable results.

??Hit the follow button and be prepared for more discussions to come. Together, we can continue exploring various topics and uncovering new ideas.

Stay curious!

Yasmine Taha, MBA

Banking and FSI Senior Sales Manager

1 年

Very useful

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