Quality Over Quantity: Getting the Most Value from Your Content
Content Journey
Your customers are on a journey. Content Journey creates consistent, strategic content that leads them to you.
More is not necessarily better when it comes to the content on your website.?
Don't get me wrong. You should publish consistently. We encourage clients to post at least twice a week. But that doesn't mean you have to post new, original content every time.
Instead, focus on making sure your content is performing well. Provide your audience with valuable content and fix underperforming content to help it work for your brand.?
It's totally acceptable for rewrites and revisions to be about half of your content strategy. After all, you want to make sure you're getting the most from every piece you publish.
Want help measuring whether your content is working as well as it should to drive traffic to your website??Book a call. Let's talk about auditing your site to see what opportunities we discover.
Lindsey Miller
Content Journey founder