Quality over quantity.

At Yolk we work in many different areas, for many different brands. Whether it's drinks, charity, entertainment, events, experiential or FMCG we look at every brief with the same creative problem solving attitude. We want to express the uniqueness of each brand in a unique way, whether that's visually, tonally or physically.

One of my personal favourite areas that we work in is that of Film Advertising and Marketing. Over the last 2 years we've created and delivered just three film marketing campaigns. Now you might think that we are a little disappointed with that, but the reality is that we're not. We love film and we love the challenge of creating something that is not only unique but also helps the film stand above it's perceived 'pigeon hole'. What we're not interested in is producing lots of average.

There are agencies out there who's sole purpose is to create film posters and that is all they do. Poster, after poster, after poster. We believe that variety is the spice of life and so we like to move and shift with different products and categories allowing us to continually grow creatively, which in turn means that we are able to approach film advertising differently.

The Girl With All The Gifts

Poster Design of The Year - Nominated - Screen Awards 2017.

We worked on this project from the ground up. We were involved at script stage, through international sales with Altitude Films, right through to delivering Key Art for Distribution with Warner Bros. During that process we also delivered a specials photoshoot allowing us to have the assets we needed for the marketing campaign as well as for publicity.

We wanted to create something that wasn't just another 'zombie' film poster, we didn't want another 28 Days Later. The story itself was not your typical zombie apocalypse yarn and so the film deserved something different. Steering clear of the obvious red and black colour palette we used the more earthy greens and yellows of nature, tapping into the heart of the story.

Creating something elegant but with the right mix of zombie cues was our goal and I think our poster did exactly that.

Eric Clapton: Life In 12 Bars

Poster Design of The Year - Nominated - Screen Awards 2018.

This was a real passion project on mine. I've always been a huge fan of Eric Clapton's and when the opportunity came up to work on this campaign we grabbed it with both hands.

The challenge with this was to create something out of nothing as image rights were always going to be a financial burden. So the solution was to create a silhouette of the man himself out of plectrums, over 42,000 of them. This unique creative take on the poster allowed it to transcend the usual 'documentary' style and also ensure that the film didn't look like a screening of a live concert from the 70's.

Loveless

Poster Design of The Year - Nominated - Screen Awards 2018.

The primary target audience were fans of critically acclaimed foreign films, but Altitude wanted to position the film in a way that also appealed to a broader audience.

We wanted to portray a stylistic take on the themes of the film, broken relationships, moral detachment and a missing person. The themes were dark and tough but the film had a mesmeric, beautiful and intriguing quality that we wanted to reflect in the campaign.

We used existing photography that had been created by the film makers and blended the scene together creating a 'rabbit hole' effect as your eye is drawn into the centre of the poster.

None of the above won Poster Design Of The Year, however I'm immensely proud that all three of them were nominated. For an agency that believes in quality over quantity, 3 out of 3 nominations is a win over other agencies who's only focus is on designing film posters. I think it's a true testament to how Yolk approaches creativity that we are able to produce award nominated work for such an incredibly creative sector and be recognised along with the best in film.