Quality content, AI research, and your uniqueness – The Marketing Matters, Monday Ed.

Welcome to Marketing Matters – Monday Edition! Every week, I'll share a short and sweet set of pieces on digital strategy, branding, and content marketing. I hope it'll help you start your week on the right foot. If you like it, you'll love the full edition delivered to your email every Friday.

by Leigh McKenzie at Backlinko :

?? Google E-E-A-T: How to Create People-First Content

If you’re still not too familiar with E-E-A-T, this is an awesome primer that will show you how to demonstrate experience, expertise, and authority to gain trust. There is an extended intro and very concrete steps to follow. Even if you’re already familiar with E-E-A-T, it’s a decent refresher that can probably inspire you to improve your content.

Read the article →

by Jason Kottke:

?? Don’t Be the Best. Be the Only.

This piece is oriented towards creatives but I feel it applies 100% to brands, too. If you can reach that level where you’re not just better than competitors, but substantially different, you’ve definitely made it. You need to find your differentiator to succeed. It’s not easy and you can’t do it alone. But it’s terribly important!

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by Lenny Rachitsky :

?? How to use Perplexity in your PM work

I haven’t had a ton of experience with Perplexity, but I started working with it more for research and it rocks! The trust is much higher when you see the sources of information. There are some rare cases of hallucination, but nothing compared to ChatGPT’s standard willy-nilly approach to facts. This post shows you how you can use the tool for deep-dive research. Although it says “product managers” in the title, it’s a great source for marketing purposes, too.

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A reminder:

?? Make the summer count

When everyone else slows down, you go farther! This is why I always use the summer months to hone my skills and learn new things. If you’re a summer learner like me, then this may be the right time to get my “Strategic Content & Messaging” course. It will help you add structure to your marketing, streamline your messaging and copy, and make content marketing more efficient.

Consider this the sign to start now: the course is at a special price by June 30.

Here are all the details →

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