Qualities of a Customer-Friendly Business Website Design

Qualities of a Customer-Friendly Business Website Design

There are good websites, and there are some that just stand out beautifully among the rest. But the hard truth is, that even the most epic e-commerce website design needs a refresh now and then.

But what makes a great website design? Don't worry, diving through the murky depths of the internet isn't required. Here at Elephant in the Boardroom, your friendly neighbourhood digital marketing agency, we've got the lowdown on the qualities that make a website attractive to your customers!


Well-designed and well-crafted

First impressions count, and your business website is no exception. Visual appeal is key, but it doesn't have to mean burning a hole in your wallet.?

Clean design, high-quality images, and a sprinkle of brand personality can do wonders. Consistency in business branding and design must be visible from every corner and every page of your site. Pair it up with functionalities that make it stand out and your website will surely impress your visitors as soon as they click on it.?


Accessibility?

Another thing that makes your business website truly memorable for visitors is its ease of access. Accessibility is always a must in website design because it dictates how helpful and useful your website is in addressing their needs.?

This is where user experience (UX) comes in. By making your buttons, headings, and navigation organised, you lead visitors to where they want to be on your site. This also helps your website, as you put your business' salient features and services at the forefront, giving them a glimpse of how your business can help them.


Mobile optimisation

Statistics show a significant portion of web browsing happens on mobile devices. A website that's not mobile-friendly excludes this large audience, where your customer base could be.?

Meanwhile, mobile optimisation makes your business website accessible to everyone, regardless of their device, increasing your reach and potential customer base. This is so because it ensures the website layout, content size, and functionalities are all adjusted for a smooth experience on smartphones and tablets.?


Fresh and quality content

Well-written, informative, and interesting content keeps visitors glued to your website. They'll spend more time exploring your offerings, understanding your brand, and ultimately be more likely to convert into paying customers.

Search engines also love fresh, valuable content. By regularly updating your business website with new content signals to search engines that your site is active and relevant. This can significantly improve your website's ranking in search results, making it easier for potential customers to find you.


Clear CTAs

Your business' ultimate goal is to convert visitors into paying customers or leads. Clear CTAs act as a conversion catalyst. By explicitly stating the desired action, you invite visitors to take that crucial step, ultimately boosting your website's conversion rate.

These CTAs aren't just about conversions. It also presents an opportunity to reinforce your brand message. The language and design of your CTAs can reflect your brand personality and values. For example, a playful "Let's Chat!" CTA conveys a more casual brand image compared to a formal "Schedule a Consultation."


Visibility across social media, search engines

Search engines and social media are two ways your customers can learn about your website and your business. So improving your reach on both these platforms matters.?

When your website is optimised for search engines, it has a better chance of ranking higher in search results for relevant keywords. This means more people will discover your website organically, bringing in a wider audience who are already interested in what you offer.

Meanwhile, integrating social media elements like share buttons and social media profiles linked to your website encourages content sharing. These visitors will learn about your website and most probably visit it too.?


Give your website the change-up it deserves!?

These impressive website design qualities will entice you to turn your site into one. Imagine your business gaining more and more customers just because it possesses all the qualities herein. But how about turning imagination into possibilities??

At Elephant in the Boardroom, we can do just that! We'll help you craft a website that's not only beautiful but also strategically built to achieve your business goals.

So, what are you waiting for? Head over to the Elephant in the Boardroom website today for a free consultation and let's chat about building a website that's as impressive as your business is!

https://www.elephantintheboardroom.com.au/web-design-melbourne ?


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